Category Archives: In The Media

Branding for Freelancers: The Essential Guide to Getting Noticed

Branding for Freelancers: The Essential Guide to Getting Noticed, was part of Hubstaff’s  freelancing month 2017, where we feature insights by experienced freelancers about how they get clients, manage their workload, and more.  The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is

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Charli Talks Content at GameChangers Magazine

  Those of you following Charli Says on Facebook will know that I write regular guest posts for AgoraPulse, Hubstaff, Revive Social, in addition to financial services publications such as FinanceFeeds, Finance Magnates and Leaprate. Recently, I have been providing monthly columns to GameChangers Magazine. Gamechangers is an open source online news publication centred around the big

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Let’s Be Clear on Content Creation vs. Content Curation

My article Let’s Be Clear on Content Creation vs. Content Curation was first published at AgoraPulse– leaders in social media management software.  Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it

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Are Your Accounts Safe from Social Media Hacking?

Guest post at Agorapulse– leaders in social media management software. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. As a social media manager, you have a million things to think about every day. Creating campaigns, organizing graphics, responding to fans and

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How Your Team Can Ace Social Media Collaboration

Guest post at Agorapulse, leaders in social media management software. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve experienced the

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These Fitness Brands on Instagram Pump Hard (and you can too!)

Article originally published at AgoraPulse the home of social media management tools. Instagram is the perfect social network for fitness brands due to its highly visual, “curated” environment and the fact that Instagrammers are natural born shoppers! So let’s look at three fitness brands on Instagram who are running faster, pumping harder and jumping higher in 2016! nikewomen 3.6

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6 big multicultural marketing fails

My article 6 big multicultural marketing fails was originally published at Fresh Business Thinking Multicultural marketing… what is it? Well, according to Forbes, by 2042 there will be no dominant ethnic group and we will be an increasingly integrated community. Great right? Sure, but is your marketing keeping up? With the awesome developments in demographic targeting

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What’s Wrong with Sending Automated Tweets?

This article was written by Charli and originally published at AgoraPulse– leaders in social media management software. The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Automated tweets encompasses a large range of activities including: automatic direct messages (auto DMs) such as “Thanks for following

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Your Visual Marketing Needs At Least One of These Tools

My article was originally published at AgoraPulse, leaders in social media management tools. If content is king, then an image is the queen — and social media managers know this. 71% of online marketers use visuals in their social media marketing because they know that visuals are social media magic! This pretty high percentage just might be

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Twitter Moms: How to Relate without Looking Like an Imbecile

This was one of my most highly shared articles published first at AgoraPulse, experts in social media management tools. Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be

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