Article written by Charli and published at Hubstaff Social media remains one of the most accessible and affordable digital marketing tools for small businesses. Yet nearly 40% of them don’t use it. Being on the right platforms can boost brand awareness and engagement. It can also be good for ROI with 77% of consumers more likely to buy
Article written by Charli and published at Hubstaff, leaders in employee communication software. The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is branding. Branding for freelancers encompasses many elements. Your logo, design, bio, and tone of voice are all distinct
Article written by Charli and published at Hubstaff, leaders in team communication software. When creative minds, analytical thinkers, and customer-focused team members work toward a common goal, great things happen. Whether you’re powering through a joint project or you’re a part of a busy team, an effective communication strategy is essential. Unfortunately, it’s ineffective team
My article “Should My Business Bother To Have Social Media KPIs” was published first at AgoraPulse, leaders in social media marketing software. Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart
Article written by Charli and published at AgoraPulse, leaders in social media management software. Getting engagement on Twitter can be tough. (There’s so much noise!) But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement
Article written by Charli and published at AgoraPulse – leaders in social media software. The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go? As director of Contentworks Agency, I’m sharing my
Article written by Charli and published at AgoraPulse, leaders in social media management software. Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. To use hashtags to the best
Article written by Charli and published at AgoraPulse, leaders in social media management software. Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections.
Article written by Charli and published at AgoraPulse, leaders in social media management software. If you want to make online sales this holiday, start selling on Instagram. Read how to maximize your chances for a fabulously successful holiday season. The holiday period is almost here, and I’m excited. I’m ready for pumpkin spiced lattes, warm
Article written by Charli and published at AgoraPulse, leaders in social media management software. What’s everyone but me doing?! Keep your audience curious about what your brand is up to and why they need to join in. Fear of missing out (FOMO) is the idea that other people are enjoying experiences … and you’re not. People
