Category Archives: In The Media

Social Media Crisis Management: 5 Tips To Save Your Brand

Social Media Crisis Management: 5 Tips To Save Your Brand is an article I wrote and first published at AgoraPulse – The Social Media Management Experts. Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand. While public perception

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How to Drive Twitter Traffic to Your Website

My article was first published at AgoraPulse, leaders in social media management tools. Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to

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5 Reasons Your Facebook Ads Aren’t Performing

This was one of my most shared posts over at AgoraPulse, the Social Media Management Experts. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? I am going to

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6 tips for hiring a freelance writer

My article 6 tips for hiring a freelance writer was first published at Fresh Business Thinking. In 2016 content writing is at the centre of all successful marketing campaigns so it is no longer acceptable to dismiss it as a secondary need for your brand. The text on your website, your email funnels, social media

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What Does It Really Take To Become An Influencer?

My article What Does It Really Take To Become An Influencer was first published at CEO World From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive thanks to their

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Should My Business Bother To Have Social Media KPIs?

My article “Should My Business Bother To Have Social Media KPIs” was published first at AgoraPulse, leaders in social media marketing software. Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart

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7 Ways To Win At Social Media On A Tight Budget

7 Ways To Win At Social Media On A Tight Budget was an article I wrote and published first at AgoraPulse – The Social Media Management Experts Social media managers rarely boast about large budget. Most of us have had to fight for every penny. You can build value on a tight budget, and we’re

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What (and When) to Post on Facebook

What (and When) to Post on Facebook is an article that was written by Charli and first published at AgoraPulse, leaders in social media management tools. It can be tough being a social media manager responsible for maintaining a Facebook page for a business. You need to engage your fans, grow new ones, generate leads, increase web

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Do Facebook Messenger Ads Really Work?

Do Facebook Messenger Ads Really Work was published first at AgoraPulse, leaders in social media management software. Recently Facebook rolled out news feed ads that drive people to chat directly with your brand on Facebook Messenger. Cool, huh? We all want more engagement and this is as direct as it gets. In this article, I’m

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Why Was My Facebook Ad Rejected

This is an article I recently published at AgoraPulse, the leading suppliers of social media management software. Why was my Facebook Ad rejected seems to be a common question amongst social media marketers. In fact, soon after I posted “What To Do When Your Facebook Ad Account is Suspended,” I was asked “Why Was My

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