Use FOMO in Your Social Media Marketing to Keep Audiences Curious

Article written by Charli and published at AgoraPulse, leaders in social media management software.

What’s everyone but me doing?! Keep your audience curious about what your brand is up to and why they need to join in.

Fear of missing out (FOMO) is the idea that other people are enjoying experiences … and you’re not. People want to feel part of things, and that’s why FOMO marketing is so powerful.

If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer.

Data suggests that FOMO is prevalent among millennials. 69% of millennials experience FOMO and it’s a purchase driver for 60% of them. However, social media is a great platform for targeting other generations with FOMO marketing. With over 3.5 billion active users, social media provides a huge potential audience.

At my content marketing agency Contentworks, we have seen huge success with FOMO social media marketing techniques.

So, here are 10 FOMO social media marketing hacks you won’t want to miss!


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