Social Media Calendar: Create One in 2022 That Makes Your Workday Easier

Article written by Charli and published at Agorapulse, leaders in social media management software.

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done.

There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. A social media calendar keeps your channels organized, pumping out content, and ready for future events. It prevents gaps or duplications and ensures your team are not chasing deadlines like an episode of “Tom and Jerry.”

But the problem is this: Everyone tells you that you need one, but nobody tells you how to do it.

What should you include? How do you find the content? And how do you schedule ahead?

In this article, I’m going to share my hacks on how to create a social media calendar.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.