Since its inception back in August 2017, LinkedIn native video became one of the most useful tools on the platform. Social media websites brought native video into the equation less than a decade ago, after observing the way users kept migrating towards areas featuring video content, such as YouTube or Vimeo. Vines (short-videos) assaulted the …
As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list …
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As the marketing world digests Twitter’s crackdown on automation – I must admit I’m feeling rather excited about the changes. OK, so automation has become our best friend. It’s loved by time-saving marketing gurus across the world but changes to TweetDeck and the Twitter API could actually result in a lot more interesting content circulating …
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Social media will go down as one of the most transformative shifts in the digital age. Facebook, Twitter, Instagram and a host of other social media networks have revolutionized the way we interact, do business and learn about the world. Given that social media is still a relatively new phenomenon, it wasn’t too long ago that …
Easter is approaching and of course for marketers this can mean only one thing… how can we use Easter to sell our product/promote our services? Mercenary? Yes but true nevertheless! With this in mind here are 5 creative marketing ideas for Easter! 1. Send an Easter Email Why not send your client database an Easter …
Social media has revolutionized the way we interact, conduct business and keep up to speed with the world around us. If you’re a marketer or small business, you’ve no doubt uncovered the power of social media to win over new business and build trust and influence with a wider market. Social proof is an essential …
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It’s a little soppy, I admit (and just a tad commercial), but Valentine’s Day is a great time to share the love with your social media fans. There will be hearts, flowers, teddies and chocolates everywhere you look on February 14th, but if you want to create a long-lasting bond that won’t wilt with the …
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As a Social Media Manager I was recently asked by a shareholder … “When are you going to put us on Instagram?” The answer was “I’m not” but the reasoning behind it was more complex. Should your business be on Instagram? Read my 5 point checklist and if you answer yes to 3 or more …
The article below is one I have written and published first at AgoraPulse– The Social Media Management Experts. Social media breaks down the barriers between brands and users. So it’s no surprise that well-placed CEOs on Twitter can add a much needed human element to a corporation. A recent study by BrandFog showed that 82 percent of respondents were …
As a Global Social Media Manager I have to know about digital marketing sites around the world, even if I am not directly responsible for managing them. One of the huge headaches most social media managers will encounter begins when Exploring Chinese Social Media Networks. They are difficult because they predominantly use different networks and …