Article written by Charli and published at Agorapulse, leaders in social media management software.
Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done.
There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. A social media calendar keeps your channels organized, pumping out content, and ready for future events. It prevents gaps or duplications and ensures your team are not chasing deadlines like an episode of “Tom and Jerry.”
But the problem is this: Everyone tells you that you need one, but nobody tells you how to do it.
What should you include? How do you find the content? And how do you schedule ahead?
In this article, I’m going to share my hacks on how to create a social media calendar.