Social Media Publishing: Have You Perfected the Essentials?

Article written by Charli and published at Agorapulse.

Before social media, brands needed to engage the services of a publisher to share their news. Today, brands are in the hot seat, and social media publishing is at their fingertips. But what is social media publishing?

It’s more than just hitting publish!

Social media publishing is the process of strategizing, planning, creating, scheduling, and distributing your social media content across a variety of social media platforms, forums, and blogging sites.

In this article, I’m going to share different types of social media publishing and the best ways to streamline and simplify your workflow.

The idea of distributing content in all directions and capturing multiple audience demographics is highly appealing. But it doesn’t just happen by hitting a button.

There are some fundamental basics.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.