Article published at AgoraPulse, leaders in social media software.
Have a tight budget? Need to be extra-smart with your social media budget? Check out these tips for making the most of it.
Social media managers rarely boast about large budgets. Most can be found enviously gazing at the IT team that has been lavished with the latest tech tools, no expense spared. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing.
The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020, but social media spending overall averaged 11-12% of total marketing budget.
So, what if you have a tight social media budget? Or (dare I say it?) zero social media budget?
In this article, I’m sharing my insights as director of Contentworks Agency to win at social media on a tight budget.