Article written by Charli and published at Agorapulse, leaders in social media management software.
Ever wondered how big brands cope with all their posts, replies, monitoring, and cross-brand collaboration? How do they provide 24/7 social media support and always seem to be on top of the latest trends?
The reality is they often have a team working on each social media channel, and that team is often decentralized. How do they manage social media coordination?
As director of marketing agency Contentworks, I’ve worked alongside big brands and also overseen social media collaboration on client accounts. So, I understand the challenges.
In this article, I’m going to show you how your team can ace social media collaboration.