How to Create a Podcast: Step-by-Step Guide

Article written by Charli and published at Agorapulse, leaders in social media management software.

Start planning, crafting, publishing, and refining your podcast today. Here’s everything you need to know about how to create a podcast.

You’ve probably heard podcasts mentioned a lot lately. You’re not imagining it. There are currently 850,000 active podcasts and over 30 million podcast episodes.

Digital experts say podcasts will go from a 24% share of the total digital audio ad spend in 2021 to 29% by 2024. It’s a growing market and one that many brands are keen to tap into.

But how? Do you need a recording studio? A website? How much does it cost and what about hosting?

In this article, we will look at how to create a podcast.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.