Facebook Is Sunsetting Analytics. Now What?

Article written by Charli and published at Agorapulse, leaders of social media management software.

Facebook sunsetting analytics from June 30, 2021, is one of the biggest stories of late for creative directors, social media managers, and content agencies.

After all, staying on top of growth, engagement, and conversion efforts is of paramount importance for us.

While the update came as a shock, there’s no need to cry into your coffee just yet. With other tools available, staying smart and savvy is the way to go.

As director of a social media marketing agency, I also need to stay up to speed on the facts. Join me as I delve into the Facebook Analytics update and look at what you can do to maintain superb data insights.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.