Guest post at Agorapulse, leaders in social media management software. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve experienced the …
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Article originally published at AgoraPulse the home of social media management tools. Instagram is the perfect social network for fitness brands due to its highly visual, “curated” environment and the fact that Instagrammers are natural born shoppers! So let’s look at three fitness brands on Instagram who are running faster, pumping harder and jumping higher in 2016! nikewomen 3.6 …
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My article 6 big multicultural marketing fails was originally published at Fresh Business Thinking Multicultural marketing… what is it? Well, according to Forbes, by 2042 there will be no dominant ethnic group and we will be an increasingly integrated community. Great right? Sure, but is your marketing keeping up? With the awesome developments in demographic targeting …
This article was written by Charli and originally published at AgoraPulse– leaders in social media management software. The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Automated tweets encompasses a large range of activities including: automatic direct messages (auto DMs) such as “Thanks for following …
My article was originally published at AgoraPulse, leaders in social media management tools. If content is king, then an image is the queen — and social media managers know this. 71% of online marketers use visuals in their social media marketing because they know that visuals are social media magic! This pretty high percentage just might be …
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This was one of my most highly shared articles published first at AgoraPulse, experts in social media management tools. Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be …
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My article was originally published at AgoraPulse– leaders in social media management software. If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call and think about global social media marketing. Why Global Social Media Marketing? In 1996, more than 80 …
This article was published at Agorapulse- leaders in social media management software. If it hasn’t happened to you yet then it probably will. That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having …
My article was first published at Aginto Blog With so many networks to handle, so many targets to achieve and so little time to do it, social media management is tough. Characteristics of the Jedi include patience, discipline, knowledge and control so regardless of the strength of your team or power of your budget, you …
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Social Media Crisis Management: 5 Tips To Save Your Brand is an article I wrote and first published at AgoraPulse – The Social Media Management Experts. Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand. While public perception …
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