Content curation is the process of gathering information as opposed to writing it and sharing it on your social media networks or blogs. This can be a lifesaver for busy marketers because you are populating your channels, engaging readers and not needing to sacrifice too many hours to do it. Of course it cannot permanently substitute …
It goes without saying that social media is one of the most essential aspects of any marketing campaign. Companies that haven’t leveraged this powerful paradigm shift in how human beings interact and consumer content simply haven’t done their due diligence. The growth and widespread adoption of social media means that companies now have another venue …
Guest posts are a fundamental part of my digital content strategy and I’m going to give you my 5 tips for awesome guest posts. Whether you are an individual blogger or a brand, guest posts can elevate you higher, boost your SEO and improve your web traffic. How Do Guest Posts Work? Guest posts are pieces of …
In a market competing for eyeballs and attention spans, great content is key to business success. Most people recognise good copy when they read it. They also know it when writing is stale and uninspiring. In this article I will break down the 10 marketing mistakes content creators should avoid so you can improve your …
Read more “10 Marketing Mistakes Content Creators Should Avoid”
I’m not going to lie, the year 2017 could be a scary one for marketers. If you already haven’t broken ground into social or digital, 2017 will seem downright daunting. But don’t worry! Below I’ll break down 4 content marketing predictions for 2017. Last I checked we were still in November 2016. This gives you …
Multicultural marketing… what is it? According to Forbes, by 2042 there will not be a dominant ethnic group and globally we will be an increasingly integrated community. Great right? Sure, but is your marketing keeping up? My latest article, 5 Multicultural Marketing Mistakes takes a look at some common errors you may be making whilst …
When it comes to promoting your business, content writing is key to your success. Content writing includes the text on your website, social media, e-newsletters, banners, brochures, flyers, editorials… basically everything. For small businesses this can be a real challenge because it is not always possible to retain a full time content writer yet you …
Read more ““I NEED A FREELANCE WRITER!” 5 Tips For Hiring The Best!”
As published by Charli at Linkedin. The political landscape has changed dramatically in the last five years, as social media has permeated every aspect of life. It therefore comes as no surprise that the political elites have taken to social media to boost their campaigns, connect with voters and even manipulate the public. Because of …
If you’re a blogger, content creator or social media marketer, the Google Accelerated Mobile Pages (AMP) Project is of critical importance. The growing shift away from traditional PC computing toward mobile and tablet viewing has meant that internet users consume content in a much different way than at any other time in the past. What …
Never underestimate the power of content and design when it comes to the overall rank, positioning and success of your website. Sure, I’m a little biased but as millions around the world battle for the top search engine spots, your content writing and design can make or break your success. So with that in mind …