As pumpkins light up doorways and households stock up on candy, I’m checking out the Halloween tricks and treats of the marketing world. It’s the perfect time of year to throw all your best social media ideas into the creative cauldron. So, let’s take a look at the sharpest Halloween […]
If you’re lucky enough to have an intelligent, lively and energetic team, don’t kill their buzz. You employed them for a reason. Perhaps you’re armed with punctuation police or research rabbits that hop from site to site gathering information like there’s no tomorrow. These are great qualities. So even if […]
Pumpkins, bats and ghastly ghouls. What’s not to love about Halloween? It’s the perfect time to creep out your consumers. So, as mummies tighten their bandages and vampires sharpen their teeth, why not capitalise on this historically high spending period? Trick or Treat? The Big Brand Guide to Halloween Marketing. […]
As the director of finance focused content marketing agency Contentworks I can tell you that brand personality matters. In this article, I’m going to tell you why. Let’s start with finance as an example. There are 250 regulated Cyprus investment firms listed on CySEC’s website with approximately 200 of these […]
Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is […]
Writing for clients keeps my team at Contentworks Agency on their toes. Whether it’s a forex broker, tech provider or brand new beauty brand, there are some basics we will implement before we get started. So, here’s a sneak peek into how we write for clients. Detective Work OK, we […]
Ah, summer! The perfect time to sunbathe, eat copious amounts of ice-cream – and work your little socks off! Sorry to burst your flip-flop wearing, Pina Colada-sipping bubble, but when it comes to business it’s essential to avoid a slowdown at this time of year. When the sun’s in the […]
Bombarded with celebrity endorsements, sponsored content and Photoshop, consumers are craving authenticity more than ever. A whopping 90% of consumers look for authenticity when choosing a brand and with 84% of millennials distrusting pushy ad formats, its clear a new strategy is needed. Authentic content can set you apart from […]
My team at Contentworks Agency have worked on a number of high level whitepapers for the blockchain and tech space. Here are 5 mistakes you are making with your whitepapers. The name “whitepaper” originates from the world of politics, where it means a legislative document explaining and supporting a particular […]
Those of you who follow my channels know that my agency works with leading financial services, blockchain and tech brands. And so if you’re among the 39% of content marketers that don’t have a documented strategy, it’s time for a rethink! I can tell you that the financial services sector […]