Scrambling for TVs, jumping over one another for computer games, fighting over that discounted pair of jeans. Back Friday certainly brings the best out of people! But things will surely look different this year, right? With stores closed due to lockdowns and social distancing measures in place, the usual animalistic ways of consumers will have …
Read more “Black Friday 2020 Online – How Retailers Will Adapt”
What does summer mean to you? Lazy days by the beach? Hoping the aircon isn’t too cold at work? Everyone is different. But for marketers, summer done right is all about creating energetic and innovative campaigns. Yes, 2020 has made things more challenging. But who’s totally nailing their marketing efforts this year? Let’s take a …
Today is blogger day so I’m here with a blog that I hope you will find helpful … 8 blogging fails to avoid. There are 600 million active blogs globally in 2020. That’s a huge number with 70% of marketers actively investing in content marketing. Blogging is one of the most popular elements of a …
Imagine this. You’ve been invited to the biggest event of the year. All the top dogs will be there and you’ve somehow managed to bag free tickets. This is PR gold; something you should shout about from the rooftops. But how can you do so without seeming like a complete show-off or making others resent …
Intelligent technologies and constant connectivity are changing service delivery standards for financial brands. Consumers are craving instant access to real-time information and this is driving the growth of real-time content. From commenting on viral stories, to providing consumers with information exactly when they need it. Incorporating real time content into your marketing strategy is a …
Read more “Everything You Need To Know About Real Time Content”
The covid-19 pandemic has led to businesses across the world either reducing their operations or completely suspending them. Large parts of the world are in lockdown mode with employees working from home or waiting to go back and the rest practicing social distancing. In this article, I’m taking a look at the covid-19 and marketing. …
There’s nothing wrong with a stroll around a library or picking up a favourite hardback once in a while – but let’s face it! We live in an increasing tech-obsessed world where staring at a screen is part of everyday life – so when it comes to marketing it makes complete sense to integrate an …
From looking on this website to find out how you can use text messages to your advantage to create a highly engaging social media campaign, there are lots of ways you can market your fintech solution. And the fintech space is getting more and more attention from the media, the government and end-users. It’s never …
If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer, I take solace in the writing community. Why? Because we understand each other. We don’t seem …
When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats. Technology is also constantly evolving, with things like SIP trunking making it easier than ever before to contact customers …