Article written by Charli and published at Agorapulse
Likes, shares, and comments are the cotton candy of social media marketing. Fluffy, sweet, and somewhat nostalgic. But are they good for your brand if you use them all the time? Would it be healthier for your bottom-line revenue if you spent less time and budget on vanity metrics and more on driving real ROI revenue?
Let’s talk about saying goodbye to vanity metrics and focusing on meaningful analytics.