What to Do (and What Not to Do) in Social Listening

Article written by Charli and published at Agorapulse, leaders in social media management software.

The 80/20 rule of active listening says that in any sales conversation the sales rep should spend 80% of the time listening and only 20% talking. And it’s the same for social media marketing. Or at least, it should be. In addition to responding to fan comments, complaints and questions you should be monitoring sentiment. Enter social listening.

Social listening allows you to monitor sentiment in real time. That means picking up on brand mentions, both good and bad. Getting advanced warning of impending PR issues and identifying great opportunities with ambassadors, influencers or other businesses.

In this article, we’re going to look at the benefits of social listening and the brands that are rocking it.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.