Let’s Be Clear on Content Creation vs. Content Curation

Article written by Charli and published at Agorapulse- leaders in social media management software.

What is content curation? How does it differ from content creation? Here’s a look at what each offers social media managers and digital agencies.

The Content Creation versus Content Curation debate has been around a while. But what are they and which one is best for your brand? In this article, we’re looking at the latest stats, techniques, and the brands making it happen.

But first, let’s be clear on content creation vs Content Curation.

  • The definition of content creation is the process of creating your own content from scratch and marketing it to your followers or subscribers.
  • The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers.

Now, let’s look at content creation vs content curation in terms of the pros and cons. Choosing your strategy will depend on your own social media KPIs and these will be unique to each brand.


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