How to Build the Best Social Media Team for Your Business

Article written by Charli and published by Agorapulse, leaders in social media management software.

Before you start advertising for new members of your social media team, consider all the roles and responsibilities in detail.

If you put the wrong people in your team at the start, it can be hard to fix later. A poorly functioning social media team can also hold you back when you want to grow.

In this article, I’m looking at how to build a successful social media team from the ground up. As a founder at Contentworks digital marketing agency, I have had to do this myself.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.