My team at Contentworks Agency have worked on a number of high level whitepapers for the blockchain and tech space. Here are 5 mistakes you are making with your whitepapers. The name “whitepaper” originates from the world of politics, where it means a legislative document explaining and supporting a particular political solution. In the tech
Category Archives: Content Writing
Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it
If you’re lucky enough to have an intelligent, lively and energetic team, don’t kill their buzz. You employed them for a reason. Perhaps you’re armed with punctuation police or research rabbits that hop from site to site gathering information like there’s no tomorrow. These are great qualities. So even if the work gets tough or
Those of you who follow my channels know that my agency works with leading financial services, blockchain and tech brands. And so if you’re among the 39% of content marketers that don’t have a documented strategy, it’s time for a rethink! I can tell you that the financial services sector is competitive. Hugely competitive, in
Article written and published at AgoraPulse- leaders in social media management tools. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve
If website content writing and marketing has been on the backburner for a while now. Or, if your efforts have been half-hearted to say the least, we’re going to shock you into taking action! The truth is; you’re probably making a shed load of mistakes. It’s not easy to get your content strategy spot on
When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.
Gone are the days when a blog a week was sufficient to promote your brand. In a highly competitive digital space, an omni-channel approach is the best way to fend off competitors and improve outreach. Choreographing content that appeals to audiences across multiple platforms is no easy task, so here are 20 content marketing takeaways
Gone are the days when pushy marketing messages and banner ads were all you needed to entice customers. These days, consumers are way pickier and rightly so, seeing as online competition has increased dramatically – so what’s the solution? Well, immersive storytelling has become an increasingly important part of branding and marketing. The right approach
If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.