Content is King right? Yes it is but what happens when you write great content, publish it and nothing happens … do you ever sit back to wonder why nobody read your content? It’s heartbreaking to publish a blog piece only to find that nobody read it, shared it, liked it or cares about it.
Category Archives: Content Writing
When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.
What type of content attracts links? When it comes to Search Engine Optimisation (SEO), backlinks are of paramount importance. In a world where online competition is fierce, gaining quality inbound links to your site is a bit like winning the lottery (just on a much geekier scale). Why? Well, because Google uses quality backlinks to
If you’ve ever woken up late for work and wished you’d organised your ‘next day’ outfit the night before – you’ll know how panic feels. Flapping around in a disorganised state is far from enjoyable and as poor time management in the marketing world can result in missed opportunities, it’s essential to stay ahead of
Yet another year has flown by and as we prepare to light the fireworks, pour the champagne and countdown to midnight, it’s time to look at 2018. I’ve sat down with my Contentworks elves to create the ultimate list of content marketing predictions for 2018. While 2017 has been a rather exciting year in terms
Landing pages … do they work? Yes they do when they are good ones! As a writer and digital manager I have seen awesome landing pages which are high performance conversion machines and I have also seen landing pages which have flopped and died! So then with that in mind I am going to give
The festive season is nearly upon us and at Charli Says my clients are asking for Christmas content marketing and social media planning. Well don’t worry … we still have plenty of time to get organized and in this article I’m going to give you 5 quick social media ideas for Christmas. But first.. the
If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.
Creating content is easy, creating content that’s a pleasure to read is harder, creating content that drives traffic is really tough. Whether you are driving traffic from social media to a website/landing page or from email to social media, the rules are the same. There are plenty of ways to boost the power of your
As a content manager I can tell you that taking a vacation is a bit of taboo subject in an age where businesses are expected to remain connected 24/7. Content managers put in incredibly long hours writing copy, managing news releases and timing marketing campaigns around key events and holidays. It’s a truly round-the-clock profession