Category Archives: Content Writing

A Content Manager’s Look At The Top 3 Native Advertising Platforms

As a Content Manager one of the questions I have been asked a lot lately is “What are the best native advertising platforms for paid content distribution?” With Adblockers on the rise and competition between brands using social media advertising reaching fever pitch, marketers are searching for the best way to capture new clients. Enter

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3 Free Ways To Promote Your Blog

You’ve created your blog, you’re regularly adding articles to it. You’re done right?  Actually no, you’re not even 10% done and this is where many businesses come unstuck. Whilst creating great content is essential to the success of your blog; marketing it and creating virality and traffic are the parts that actually make your blog

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10 Ways To Get More Bang For Your Content Buck

Great content can be expensive to produce so you want to make sure you are maximising it as much as possible. In my latest article 10 Ways To Get More Bang For Your Content Buck I’m going to show you how. Do More Research Research more than you need to and your content will have the

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It’s 2017… Does Keyword Density Still Matter?

I have heard this question three times in the last week so if you are thinking it’s 2017… do keywords still matter then you’re not alone. In this article, I’m going to answer the question does keyword density still matter and look at how you can use keywords to optimise your blog or website. What is keyword

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Do I Need To Hire A Ghostwriter?

Ghostwriter – NOUN a person whose job it is to write material for someone else who is the named author. So if you are managing the marketing for your brand then the question you may be asking is Do I Need To Hire A Ghostwriter? As a ghostwriter myself I want to dispel some myths

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5 Sure Ways To Annoy A Writer

If you’re friends with a writer then you will know that we can be a strange bunch. One minute serenely staring out to sea, notepad in hand and the next mumbling character ideas and scribbling random words on a receipt. No two writers are ever the same but we do share certain similarities. Here are

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20 Eye Opening Email Marketing Stats You NEED to Read

It was only in the last year that I started paying attention to the open rate on my email marketing campaigns. Yes really. As a content manager and writer at www.charlisays.com  I’m all about the ideas, the creatives, the message and the WOW factor headlines. The analytics were something less interesting that had no impact

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5 Winning Headlines To Try Now

Creating engaging headlines is one of the most important aspects of copy writing, it’s also the most challenging part and the part in which most businesses fail. If you don’t write a compelling headline then your email or blog post won’t get opened and your entire digital marketing funnel will be void.  So how do

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Enhancing SEO With Reviews and Testimonials: A Practical Guide

When it comes to search engine optimization (SEO), reviews and testimonials are critical to your website. To understand why, it’s important to reflect on the evolution of Google search results. Read more to learn about Enhancing SEO With Reviews and Testimonials: A Practical Guide It’s no secret that Google algorithms are becoming more sophisticated. While

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5 Tips For Awesome Guest Posts

Guest posts are a fundamental part of my digital content strategy and I’m going to give you my 5 tips for awesome guest posts. Whether you are an individual blogger or a brand, guest posts can elevate you higher, boost your SEO and improve your web traffic. How Do Guest Posts Work? Guest posts are pieces of

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