Category Archives: Content Writing

5 Annoying Things People Say To Writers

If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer,I take solace in the writing community. Why? Because we understand each other. We don’t repeatedly ask one another about when the book will be finished or question why a writer isn’t working 9-5

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Can Content Marketing Be Humourous?

The corporate world doesn’t have to be all stiff collars and well-ironed shirts – does it? A little fun and banter can a long way in a potentially ‘stifling’ work environment, but is humour necessarily needed when it comes to content marketing? The answer is, yes – sometimes. So, when Can Content Marketing Be Humourous?

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How to Manage Your Content Marketing Team

When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.

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The Diversification of Content Marketing in 2018

When you hear the term ‘content marketing’ – what comes to mind? A bunch of glasses-wearing intellectuals knocking up a new website or planning a ‘gripping’ email send? Go on, be honest! The truth is, content is no longer just about words. It’s about creating experiences and that requires a host of diverse content marketing

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Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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Scary Social Media for Halloween

As witches practice their cackles and mummies rewrap their bandages, one thing is clear – Halloween is just around the corner with marketing wizards everywhere hastily preparing their seasonal social media campaigns. October is the perfect time to spook, scare and ramp up those sales, but are you ready for the creepiest night of the

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How To Overcome Writers Block

According to Wikipedia “Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years.” As a writer I can tell you

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How Do You Use Social Media For B2B?

One of the questions I’m often asked is How do you use social media for B2B? Or worse still- we don’t need to use social media for our B2B. You want to drive leads and sales by appealing to other businesses but without social media, what’s your plan? By dismissing popular networking sites like Facebook,

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A Content Manager’s Look At The Top 3 Native Advertising Platforms

As a Content Manager one of the questions I have been asked a lot lately is “What are the best native advertising platforms for paid content distribution?” With Adblockers on the rise and competition between brands using social media advertising reaching fever pitch, marketers are searching for the best way to capture new clients. Enter

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How Your Team Can Ace Social Media Collaboration

Article written and published at AgoraPulse- leaders in social media management tools. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve

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