If website content writing and marketing has been on the backburner for a while now. Or, if your efforts have been half-hearted to say the least, we’re going to shock you into taking action! The truth is; you’re probably making a shed load of mistakes. It’s not easy to get your content strategy spot on
Category Archives: Content Writing
When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.
Gone are the days when a blog a week was sufficient to promote your brand. In a highly competitive digital space, an omni-channel approach is the best way to fend off competitors and improve outreach. Choreographing content that appeals to audiences across multiple platforms is no easy task, so here are 20 content marketing takeaways
Gone are the days when pushy marketing messages and banner ads were all you needed to entice customers. These days, consumers are way pickier and rightly so, seeing as online competition has increased dramatically – so what’s the solution? Well, immersive storytelling has become an increasingly important part of branding and marketing. The right approach
If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.
Did you know that the average human attention span is down from 12 seconds in 2000 to just 8 seconds in 2018? That’s less than a goldfish! Still with me? Great! We’re an impatient bunch – and it’s hardly surprising. With so much content thrown at us on a regular basis, we can skim, skip
If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer,I take solace in the writing community. Why? Because we understand each other. We don’t repeatedly ask one another about when the book will be finished or question why a writer isn’t working 9-5
The corporate world doesn’t have to be all stiff collars and well-ironed shirts – does it? A little fun and banter can a long way in a potentially ‘stifling’ work environment, but is humour necessarily needed when it comes to content marketing? The answer is, yes – sometimes. So, when Can Content Marketing Be Humourous?
When you hear the term ‘content marketing’ – what comes to mind? A bunch of glasses-wearing intellectuals knocking up a new website or planning a ‘gripping’ email send? Go on, be honest! The truth is, content is no longer just about words. It’s about creating experiences and that requires a host of diverse content marketing
Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it