Category Archives: Content Writing

100 Marketing Stats For 2020

When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats. So, here’s what you need to know going into 2020 – a brand-new year and decade… 100 Marketing Stats

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Everything You Need To Know About Real Time Content

Intelligent technologies and constant connectivity are changing service delivery standards for financial brands. Consumers are craving instant access to real-time information and this is driving the growth of real-time content. From commenting on viral stories, to providing consumers with information exactly when they need it. Incorporating real time content into your marketing strategy is a

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100 Marketing Stats For 2020

When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats.  As director of a content marketing agency passionate about achieving results, we’ve done the hard work for you. Pour

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Millennial Marketing – The Brands Nailing It

Smart financial brands know that their growth depends on millennials. Although millennials are set to be surpassed by Gen Z in terms of numbers, they are currently the biggest consumer group and marketers can’t afford not to woo them. Millennials are a tech-savvy and digitally-centred generation that’s after convenience and positive experiences and so their

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The Sharpest Halloween Campaigns

As pumpkins light up doorways and households stock up on candy, I’m checking out the Halloween tricks and treats of the marketing world. It’s the perfect time of year to throw all your best social media ideas into the creative cauldron. So, let’s take a look at the sharpest Halloween campaigns of the year. Hold

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How To Boost Your Team’s Content Creativity

If you’re lucky enough to have an intelligent, lively and energetic team, don’t kill their buzz. You employed them for a reason. Perhaps you’re armed with punctuation police or research rabbits that hop from site to site gathering information like there’s no tomorrow. These are great qualities. So even if the work gets tough or

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Trick or Treat? The Big Brand Guide to Halloween Marketing

Pumpkins, bats and ghastly ghouls. What’s not to love about Halloween? It’s the perfect time to creep out your consumers. So, as mummies tighten their bandages and vampires sharpen their teeth, why not capitalise on this historically high spending period? Trick or Treat? The Big Brand Guide to Halloween Marketing. Spine-Tingling Shopping Stats: Ignore at

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Why Brand Personality Matters

As the director of finance focused content marketing agency Contentworks I can tell you that brand personality matters. In this article, I’m going to tell you why. Let’s start with finance as an example. There are 250 regulated Cyprus investment firms listed on CySEC’s website with approximately 200 of these being forex brokers. There are

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Humblebragging – How to Avoid the Cringe Factor

Imagine this. You’ve been invited to the biggest event of the year. All the top dogs will be there and you’ve somehow managed to bag free tickets. This is PR gold; something you should shout about from the rooftops. But how can you do so without seeming like a complete show-off or making others resent

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Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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