Category Archives: Content Writing

3 Content Copyright Rules You Need To Know

As a professional writer and social media manager I publish a lot of content on the internet. Great content makes the marketing world go round but did you know there are actually rules to adhere to? I’m not talking now about SEO or optimization rules but about the actual copyright rules. In this article I’m

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10 Ways To Get More Bang For Your Content Buck

Great content can be expensive to produce so you want to make sure you are maximising it as much as possible. In my latest article 10 Ways To Get More Bang For Your Content Buck I’m going to show you how. Do More Research Research more than you need to and your content will have the

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Are Web Push Notifications A Good Idea?

Web Push Notifications are popping up on more and more websites but are they a good idea and are they worth your time? The answer is yes, web push notifications are a good idea and in this article I’m going to tell you why. What Are Web Push Notifications? The overall adoption of web push

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Marketing to Women in 2017

2017 is shaping up to be an exciting year for online marketing, as the rise of data analytics, live video streaming and native advertising permeate a wide variety of business strategies. With online marketing becoming more crowded, businesses are looking for more effective ways to reach their target market, making segmentation more critical than ever

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8 Simple Ways to Write Persuasive Web Content

If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.

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Enhancing SEO With Reviews and Testimonials: A Practical Guide

When it comes to search engine optimization (SEO), reviews and testimonials are critical to your website. To understand why, it’s important to reflect on the evolution of Google search results. Read more to learn about Enhancing SEO With Reviews and Testimonials: A Practical Guide It’s no secret that Google algorithms are becoming more sophisticated. While

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20 Eye Opening Email Marketing Stats You NEED to Read

It was only in the last year that I started paying attention to the open rate on my email marketing campaigns. Yes really. As a content manager and writer at www.charlisays.com  I’m all about the ideas, the creatives, the message and the WOW factor headlines. The analytics were something less interesting that had no impact

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5 REASONS WHY YOU NEED A CONTENT MARKETING STRATEGY

You may have read my recent content marketing strategy published over at AgoraPulse. If you are one of the readers wondering… “why do I need a content marketing strategy?” then this article is for you. Here are 5 reasons why you need a content marketing strategy and fast! 1. Consumers Hate Adverts A recent report

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How Do You Choose A Graphic Designer For Your Brand?

Writers can sometimes struggle to find good designers for their blog or social media channels. There are thousands of graphic designers available for hire but not all of them are good. So, how do you choose a graphic designer for your brand?  Here are five points to look for when you are picking your new

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5 Winning Headlines To Try Now

Creating engaging headlines is one of the most important aspects of copy writing, it’s also the most challenging part and the part in which most businesses fail. If you don’t write a compelling headline then your email or blog post won’t get opened and your entire digital marketing funnel will be void.  So how do

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