Creating engaging headlines is one of the most important aspects of copy writing, it’s also the most challenging part and the part in which most businesses fail. If you don’t write a compelling headline then your email or blog post won’t get opened and your entire digital marketing funnel will be void. So how do
Category Archives: Content Writing
Whatever your brand is about and whatever you’re selling content is KING! Your content writing is the key to grabbing attention, gaining interest, increasing web traffic and adding to your sales figures. However, professional writing isn’t as easy as you think so here’s 10 content writing secrets from professional writers to get you started. Research
Why do you need to care about storytelling in 2018? Let’s begin with a story… Picture this: you’re camping out in a forest. The smell of toasted marshmallows lingers as you gather around the flickering flames of a recently lit fire. Some people are talking, others are laughing but the group falls silent as a
Content is King right? Yes it is but what happens when you write great content, publish it and nothing happens … do you ever sit back to wonder why nobody read your content? It’s heartbreaking to publish a blog piece only to find that nobody read it, shared it, liked it or cares about it.
When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.
What type of content attracts links? When it comes to Search Engine Optimisation (SEO), backlinks are of paramount importance. In a world where online competition is fierce, gaining quality inbound links to your site is a bit like winning the lottery (just on a much geekier scale). Why? Well, because Google uses quality backlinks to
If you’ve ever woken up late for work and wished you’d organised your ‘next day’ outfit the night before – you’ll know how panic feels. Flapping around in a disorganised state is far from enjoyable and as poor time management in the marketing world can result in missed opportunities, it’s essential to stay ahead of
Yet another year has flown by and as we prepare to light the fireworks, pour the champagne and countdown to midnight, it’s time to look at 2018. I’ve sat down with my Contentworks elves to create the ultimate list of content marketing predictions for 2018. While 2017 has been a rather exciting year in terms
Landing pages … do they work? Yes they do when they are good ones! As a writer and digital manager I have seen awesome landing pages which are high performance conversion machines and I have also seen landing pages which have flopped and died! So then with that in mind I am going to give
The festive season is nearly upon us and at Charli Says my clients are asking for Christmas content marketing and social media planning. Well don’t worry … we still have plenty of time to get organized and in this article I’m going to give you 5 quick social media ideas for Christmas. But first.. the