Category Archives: Content Writing

eCommerce Trends for 2021

Research from Fluent revealed that 47% of the shoppers, who had an engagement with online stores in at least 10 channels, are more willing to make purchases, compared to 21% who engaged with 1-4 channels. 47% said that omnichannel strategy will be crucial for their companies. As the landscape shifts ever more digital, could 2021

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The Best of Summer 2020 Marketing

What does summer mean to you? Lazy days by the beach? Hoping the aircon isn’t too cold at work? Everyone is different. But for marketers, summer done right is all about creating energetic and innovative campaigns. Yes, 2020 has made things more challenging. But who’s totally nailing their marketing efforts this year? Let’s take a

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8 Blogging Fails to Avoid

Today is blogger day so I’m here with a blog that I hope you will find helpful … 8 blogging fails to avoid. There are 600 million active blogs globally in 2020. That’s a huge number with 70% of marketers actively investing in content marketing. Blogging is one of the most popular elements of a

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Everything You Need To Know About Real Time Content

Intelligent technologies and constant connectivity are changing service delivery standards for financial brands. Consumers are craving instant access to real-time information and this is driving the growth of real-time content. From commenting on viral stories, to providing consumers with information exactly when they need it. Incorporating real time content into your marketing strategy is a

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Covid-19 and Marketing

The covid-19 pandemic has led to businesses across the world either reducing their operations or completely suspending them. Large parts of the world are in lockdown mode with employees working from home or waiting to go back and the rest practicing social distancing. In this article, I’m taking a look at the covid-19 and marketing.

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