9 Tips for Writing Engaging Social Media Captions

Article written by Charli and published at Agorapulse, leaders in social media management software.

Small but mighty, the caption is often overlooked. But wield it well and it can work wonders for your social content. Here’s how.

Social Media Captions shouldn’t be tacked-on as an afterthought. A good social media caption has the power to attract, engage, and convert fans. So why aren’t brands putting more focus on their caption content?

In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.