Adjusting Your 2020 Social Media Strategy
It’s fair to say that 2020 has been a year of adjustment as we continue to deal with the covid-19 pandemic. From […]
Category: Social Media
Best Performing Social Media Posts
There are 3.5 billion social media users worldwide. That’s a huge number. And with users spending an average of 3 hours per […]
A Decade of Marketing – The Highlights
As we pass another Social Media Day on June 30, I’m looking at a decade of marketing – the highlights. This roundup […]
Putting Your Money Where Your Mouth Is – The Power of Ad Dollars
Following a tumultuous few years including the Cambridge Analytica Scandal and an awkward conversation about ‘the internet’ to Congress, Facebook is back […]
Summer 2020 Marketing – Are We Nearly There Yet?
Well hello summer 2020. Where did you come from? Things aren’t quite the same this year, are they? And while I don’t […]
YouTube Marketing Mistakes
With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, […]
Influencer Marketing, Where Are We Now?
Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ […]
IGTV Video: 10 Brands That Got It Right
Launched in June 2018 as a YouTube competitor, IGTV is Instagram’s dedicated video platform and is now an integral part of many […]
Marketing During a Pandemic – How 10 Brands Handled It
Social distancing, manic hand sanitising and lockdowns continue. But how are brands handling Covid-19? I’m looking at Marketing During a Pandemic – […]
TikTok Marketing Tactics You Need To Know
In the past decade, social media has taken marketing to dizzying heights. With millions of people glued to their devices, social media […]