Category Archives: Content Writing

What The Content Manager Heard

“Quick! I need a 1000-word PR by 11am” shouts the CMO to the Content Manager at 10.45am. Because obviously it’s easy to source, write, edit and fact check an assignment of this size in 15 minutes. Sadly, there are many business leaders out there and indeed employees who think writing interesting, […]

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Marketing to Women in 2018

2018 is shaping up to be an exciting year for online marketing, as the rise of data analytics, live video streaming and native advertising permeate a wide variety of business strategies. With online marketing becoming more crowded, businesses are looking for more effective ways to reach their target market, making […]

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