Content is King right? Yes it is but what happens when you write great content, publish it and nothing happens … do you ever sit back to wonder why nobody read your content? It’s heartbreaking to publish a blog piece only to find that nobody read it, shared it, liked it or cares about it.
What type of content attracts links? When it comes to Search Engine Optimisation (SEO), backlinks are of paramount importance. In a world where online competition is fierce, gaining quality inbound links to your site is a bit like winning the lottery (just on a much geekier scale). Why? Well, because Google uses quality backlinks to
If you’ve ever woken up late for work and wished you’d organised your ‘next day’ outfit the night before – you’ll know how panic feels. Flapping around in a disorganised state is far from enjoyable and as poor time management in the marketing world can result in missed opportunities, it’s essential to stay ahead of
Landing pages … do they work? Yes they do when they are good ones! As a writer and digital manager I have seen awesome landing pages which are high performance conversion machines and I have also seen landing pages which have flopped and died! So then with that in mind I am going to give
The festive season is nearly upon us and at Charli Says my clients are asking for Christmas content marketing and social media planning. Well don’t worry … we still have plenty of time to get organized and in this article I’m going to give you 5 quick social media ideas for Christmas. But first.. the
As a content manager I can tell you that taking a vacation is a bit of taboo subject in an age where businesses are expected to remain connected 24/7. Content managers put in incredibly long hours writing copy, managing news releases and timing marketing campaigns around key events and holidays. It’s a truly round-the-clock profession
I have heard this question three times in the last week so if you are thinking it’s 2017… do keywords still matter then you’re not alone. In this article, I’m going to answer the question does keyword density still matter and look at how you can use keywords to optimise your blog or website. What is keyword
As a content strategist, I can tell you that in the last year everyone’s talking about content marketing. In fact, everyone’s doing content marketing, they just aren’t doing it well. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. That’s a lot of content marketing. So why are so many people
Ghostwriter – NOUN a person whose job it is to write material for someone else who is the named author. So if you are managing the marketing for your brand then the question you may be asking is Do I Need To Hire A Ghostwriter? As a ghostwriter myself I want to dispel some myths
As a professional writer and social media manager I publish a lot of content on the internet. Great content makes the marketing world go round but did you know there are actually rules to adhere to? I’m not talking now about SEO or optimization rules but about the actual copyright rules. In this article I’m
