Content curation is the process of gathering information as opposed to writing it and sharing it on your social media networks or blogs. This can be a lifesaver for busy marketers because you are populating your channels, engaging readers and not needing to sacrifice too many hours to do it. Of course it cannot permanently substitute
It goes without saying that social media is one of the most essential aspects of any marketing campaign. Companies that haven’t leveraged this powerful paradigm shift in how human beings interact and consumer content simply haven’t done their due diligence. The growth and widespread adoption of social media means that companies now have another venue
According to Wikipedia “Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years.” As a writer I can tell you
Guest posts are a fundamental part of my digital content strategy and I’m going to give you my 5 tips for awesome guest posts. Whether you are an individual blogger or a brand, guest posts can elevate you higher, boost your SEO and improve your web traffic. How Do Guest Posts Work? Guest posts are pieces of
Do you know how to create a good website? In the digital age, your web presence is everything. It’s the first thing potential clients notice when exploring your brand or service. It’s also the single biggest source for marketing yourself or your company. For most businesses, web presence entails at least two essential elements: a
In a market competing for eyeballs and attention spans, great content is key to business success. Most people recognise good copy when they read it. They also know it when writing is stale and uninspiring. In this article I will break down the 10 marketing mistakes content creators should avoid so you can improve your copy
I’m not going to lie, the year 2017 could be a scary one for marketers. If you already haven’t broken ground into social or digital, 2017 will seem downright daunting. But don’t worry! Below I’ll break down 4 content marketing predictions for 2017. Last I checked we were still in November 2016. This gives you plenty
Multicultural marketing… what is it? According to Forbes, by 2042 there will not be a dominant ethnic group and globally we will be an increasingly integrated community. Great right? Sure, but is your marketing keeping up? My latest article, 5 Multicultural Marketing Mistakes takes a look at some common errors you may be making whilst
When it comes to promoting your business, content writing is key to your success. Content writing includes the text on your website, social media, e-newsletters, banners, brochures, flyers, editorials… basically everything. For small businesses this can be a real challenge because it is not always possible to retain a full time content writer yet you
As published by Charli at Linkedin. The political landscape has changed dramatically in the last five years, as social media has permeated every aspect of life. It therefore comes as no surprise that the political elites have taken to social media to boost their campaigns, connect with voters and even manipulate the public. Below I’m
