Category Archives: Content Writing

Google AMP: What Every Blogger Should Know

If you’re a blogger, content creator or social media marketer, the Google Accelerated Mobile Pages (AMP) Project is of critical importance. The growing shift away from traditional PC computing toward mobile and tablet viewing has meant that internet users consume content in a much different way than at any other time in the past. What

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Learn To Create Content That Drives Traffic

Creating content is easy, creating content that’s a pleasure to read is harder, creating content that drives traffic is really tough.  Whether you are driving traffic from social media to a website/landing page or from email to social media, the rules are the same. There are plenty of ways to boost the power of your

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5 Multicultural Marketing Mistakes

Multicultural marketing… what is it? According to Forbes, by 2042 there will not be a dominant ethnic group and globally we will be an increasingly integrated community. Great right? Sure, but is your marketing keeping up? My latest article, 5 Multicultural Marketing Mistakes takes a look at some common errors you may be making whilst

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3 Factors That Make An Awesome Landing Page

Landing pages … do they work? Yes they do when they are good ones! As a writer and digital manager I have seen awesome landing pages which are high performance conversion machines and I have also seen landing pages which have flopped and died! So then with that in mind I am going to give

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Is My Website Performing? 5 Ways To Check

Never underestimate the power of content and design when it comes to the overall rank, positioning and success of your website. Sure, I’m a little biased but as millions around the world battle for the top search engine spots, your content writing and design can make or break your success. So with that in mind

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3 Content Writing Fails

As a digital content writer and manager I love to read and write beautiful content. That said, I also love to read content writing fails. A fail could be anything from incorrect spelling, an inappropriate phrase or a poor translation of an English sentence. I believe that having a sense of humour is crucial when

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How Can You Stay Focused as a Social Media Manager?

Social media managers are probably the most distracted human beings in the workplace. I can’t begin to tell you how many distractions arrive every single minute… notifications, chat messages, internal requests, ongoing campaigns, emails, breaking news, the latest trends… ARRRGGGHHHH! So how can you stay focused as a social media manager? Firstly I won’t pretend

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Out of Office Marketing

So it’s vacation time and in addition to all your scheduling, this means setting the dreaded “out of office” message on your outlook! As a marketing manager this got me thinking… is there such a thing as Out of Office Marketing and if not why not? What does a standard out of office message look

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Why Nobody Read Your Content

Content is King right? Yes it is but what happens when you write great content, publish it and nothing happens … do you ever sit back to wonder why nobody read your content? It’s heartbreaking to publish a blog piece only to find that nobody read it, shared it, liked it or cares about it.

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7 Qualities of a great content writer

Need a content writer for your brand? Perhaps you need someone to write your website, create newsletters, rewrite your corporate brochure or work with you to create slogans and banner text. If you are looking to hire someone to help with your text then read 7 Qualities of a great content writer to help you

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