Category Archives: Content Writing

5 Quick Social Media Ideas for Christmas

The festive season is nearly upon us and at Charli Says my clients are asking for Christmas content marketing and social media planning. Well don’t worry … we still have plenty of time to get organized and in this article I’m going to give you 5 quick social media ideas for Christmas. But first.. the

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Can Content Managers Go On Vacation?

As a content manager I can tell you that taking a vacation is a bit of taboo subject in an age where businesses are expected to remain connected 24/7. Content managers put in incredibly long hours writing copy, managing news releases and timing marketing campaigns around key events and holidays. It’s a truly round-the-clock profession

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It’s 2017… Does Keyword Density Still Matter?

I have heard this question three times in the last week so if you are thinking it’s 2017… do keywords still matter then you’re not alone. In this article, I’m going to answer the question does keyword density still matter and look at how you can use keywords to optimise your blog or website. What is keyword

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5 Reasons Your Content Marketing Isn’t Working

As a content strategist, I can tell you that in the last year everyone’s talking about content marketing. In fact, everyone’s doing content marketing, they just aren’t doing it well. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. That’s a lot of content marketing. So why are so many people

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Do I Need To Hire A Ghostwriter?

Ghostwriter – NOUN a person whose job it is to write material for someone else who is the named author. So if you are managing the marketing for your brand then the question you may be asking is Do I Need To Hire A Ghostwriter? As a ghostwriter myself I want to dispel some myths

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3 Content Copyright Rules You Need To Know

As a professional writer and social media manager I publish a lot of content on the internet. Great content makes the marketing world go round but did you know there are actually rules to adhere to? I’m not talking now about SEO or optimization rules but about the actual copyright rules. In this article I’m

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10 Ways To Get More Bang For Your Content Buck

Great content can be expensive to produce so you want to make sure you are maximising it as much as possible. In my latest article 10 Ways To Get More Bang For Your Content Buck I’m going to show you how. Do More Research Research more than you need to and your content will have the

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Are Web Push Notifications A Good Idea?

Web Push Notifications are popping up on more and more websites but are they a good idea and are they worth your time? The answer is yes, web push notifications are a good idea and in this article I’m going to tell you why. What Are Web Push Notifications? The overall adoption of web push

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20 Eye Opening Email Marketing Stats You NEED to Read

It was only in the last year that I started paying attention to the open rate on my email marketing campaigns. Yes really. As a content manager and writer at www.charlisays.com  I’m all about the ideas, the creatives, the message and the WOW factor headlines. The analytics were something less interesting that had no impact

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How Do You Choose A Graphic Designer For Your Brand?

Writers can sometimes struggle to find good designers for their blog or social media channels. There are thousands of graphic designers available for hire but not all of them are good. So, how do you choose a graphic designer for your brand?  Here are five points to look for when you are picking your new

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