Ghostwriter – NOUN a person whose job it is to write material for someone else who is the named author. So if you are managing the marketing for your brand then the question you may be asking is Do I Need To Hire A Ghostwriter? As a ghostwriter myself I want to dispel some myths
As a professional writer and social media manager I publish a lot of content on the internet. Great content makes the marketing world go round but did you know there are actually rules to adhere to? I’m not talking now about SEO or optimization rules but about the actual copyright rules. In this article I’m
Great content can be expensive to produce so you want to make sure you are maximising it as much as possible. In my latest article 10 Ways To Get More Bang For Your Content Buck I’m going to show you how. Do More Research Research more than you need to and your content will have the
Web Push Notifications are popping up on more and more websites but are they a good idea and are they worth your time? The answer is yes, web push notifications are a good idea and in this article I’m going to tell you why. What Are Web Push Notifications? The overall adoption of web push
It was only in the last year that I started paying attention to the open rate on my email marketing campaigns. Yes really. As a content manager and writer at www.charlisays.com I’m all about the ideas, the creatives, the message and the WOW factor headlines. The analytics were something less interesting that had no impact
You may have read my recent content marketing strategy published over at AgoraPulse. If you are one of the readers wondering… “why do I need a content marketing strategy?” then this article is for you. Here are 5 reasons why you need a content marketing strategy and fast! 1. Consumers Hate Adverts A recent report
Writers can sometimes struggle to find good designers for their blog or social media channels. There are thousands of graphic designers available for hire but not all of them are good. So, how do you choose a graphic designer for your brand? Here are five points to look for when you are picking your new
You’ve created your blog, you’re regularly adding articles to it. You’re done right? Actually no, you’re not even 10% done and this is where many businesses come unstuck. Whilst creating great content is essential to the success of your blog; marketing it and creating virality and traffic are the parts that actually make your blog
Content curation is the process of gathering information as opposed to writing it and sharing it on your social media networks or blogs. This can be a lifesaver for busy marketers because you are populating your channels, engaging readers and not needing to sacrifice too many hours to do it. Of course it cannot permanently substitute
It goes without saying that social media is one of the most essential aspects of any marketing campaign. Companies that haven’t leveraged this powerful paradigm shift in how human beings interact and consumer content simply haven’t done their due diligence. The growth and widespread adoption of social media means that companies now have another venue
