As the director of finance focused content marketing agency Contentworks I can tell you that brand personality matters. In this article, I’m going to tell you why. Let’s start with finance as an example. There are 250 regulated Cyprus investment firms listed on CySEC’s website with approximately 200 of these being forex brokers. There are […]
Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it […]
Writing for clients keeps my team at Contentworks Agency on their toes. Whether it’s a forex broker, tech provider or brand new beauty brand, there are some basics we will implement before we get started. So, here’s a sneak peek into how we write for clients. Detective Work OK, we don’t wear a shiny badge […]
Ah, summer! The perfect time to sunbathe, eat copious amounts of ice-cream – and work your little socks off! Sorry to burst your flip-flop wearing, Pina Colada-sipping bubble, but when it comes to business it’s essential to avoid a slowdown at this time of year. When the sun’s in the sky, it’s normal for holiday […]
Bombarded with celebrity endorsements, sponsored content and Photoshop, consumers are craving authenticity more than ever. A whopping 90% of consumers look for authenticity when choosing a brand and with 84% of millennials distrusting pushy ad formats, its clear a new strategy is needed. Authentic content can set you apart from competitors. So, here’s Why Authentic […]
My team at Contentworks Agency have worked on a number of high level whitepapers for the blockchain and tech space. Here are 5 mistakes you are making with your whitepapers. The name “whitepaper” originates from the world of politics, where it means a legislative document explaining and supporting a particular political solution. In the tech […]
Those of you who follow my channels know that my agency works with leading financial services, blockchain and tech brands. And so if you’re among the 39% of content marketers that don’t have a documented strategy, it’s time for a rethink! I can tell you that the financial services sector is competitive. Hugely competitive, in […]
Article written and published at AgoraPulse- leaders in social media management tools. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve […]
If website content writing and marketing has been on the backburner for a while now. Or, if your efforts have been half-hearted to say the least, we’re going to shock you into taking action! The truth is; you’re probably making a shed load of mistakes. It’s not easy to get your content strategy spot on […]
When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way. […]