Article published at Agorapulse and authored by Charli.
Your social media strategy may include brand awareness, lead generation, or customer retention. Those factors are all achieved through one thing: excellent social media writing skills.
Social media content writing includes short tweets, Instagram captions, and long-form LinkedIn posts and articles. It also includes responses, retweets, comments, and sometimes even TikTok and YouTube Short scripts.
In a nutshell, social media writing is your brand speaking on social media. So, writing for social media a critical role that directly impacts brand awareness, perception, and ultimately ROI.
In this article, I’m walking you through my five-point social media writing checklist.