Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

Article written by Charli and published at Agorapulse, leaders in social media management software.

Pinterest is much more than just do-it-yourself boards and gorgeous lifestyle layouts. Savvy social media managers also know how to tap into Pinterest for business for their clients.

Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. It’s a site where people post wallpapers, knitting patterns, and honeymoon destinations—right? That’s what I used to think. Now, as director of Contentworks Agency, I am now working with several big brands on their Pinterest marketing, and things have changed.

  • Pinterest has more than 367 million monthly active users worldwide.
  • 40% of new Pinterest signups are men
  • The median age of a Pinterest user is 40.
  • Over 50% of the millennial population in the US uses Pinterest every month.
  • Half of Pinterest users earn $50K or greater per year.
  • Each pin on Pinterest drives 2 site visits and 6 page views
  • Each pin is worth around 78 cents in sales
  • Only 28% of marketers use Pinterest

Here’s a rundown of the Pinterest marketing tools you may have missed.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.