Article written by Charli and published at Agorapulse, leaders in social media management software.
The TikTok app has now been downloaded over 2.6 billion times and has over 1 billion active monthly users. But how can social media marketers be as cool as the cool kids on TikTok? As director of leading financial content marketing agency Contentworks, I never thought our traditional finance clients would be persuaded over to TikTok. Or that a TikTok marketing strategy would be a must for them. Like many, they thought TikTok wouldn’t fit their serious financial niche. And it doesn’t, which is why it works so well!