How to Create an Instagram Strategy That Wins

Article written by Charli and published at Agorapulse, leaders in social media management software.

Need to have a picture-perfect Instagram strategy? Check out these tips for how you can make the absolute most out of the popular social media channel. 

Instagram is now one of the top social media platforms with over 1 billion+ monthly active users and 200 million business profiles. Which tools are available to marketers on the platform and how can you utilize them effectively?

In this article, I’m going to show you how to create an Instagram strategy that hits your KPIs.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.