How to Create a Spectacular Instagram Marketing Strategy

Article written by Charli and published at Agorapulse, leaders in social media management software.

Need to create a winning Instagram marketing strategy? Instagram is now one of the top social media platforms with 1 billion+ monthly active users and 25 million business profiles.

Instagram Stats Marketers Need to Know

  • 70% of online shoppers use Instagram for product discovery.
  • One-third (1/3) of the most viewed Instagram Stories are from businesses.
  • Instagram’s potential advertising reach is 1.16 billion users.
  • 2.54 billion people use Facebook’s family of apps (Messenger, Instagram, and WhatsApp). That allows for an even bigger paid cross-platform reach.
  • Instagram users spent 30 minutes per day on the platform in 2020, an increase of 4 minutes from 2019. In fact, the platform saw 17.0% user growth in Western Europe in 2020. This is largely due to enforced lockdowns and a rise in online activities.
  • Instagram is the 9th most popular Google query after Facebook, Google, YouTube and Amazon—making Instagram a hot place to be for SEO (search engine optimization) reasons.

This article will walk you through the essentials and get you #InstaReady.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.