Article written by Charli and published at Agorapulse, leaders in social media management software.
Need to create a winning Instagram marketing strategy? Instagram is now one of the top social media platforms with 1 billion+ monthly active users and 25 million business profiles.
Instagram Stats Marketers Need to Know
- 70% of online shoppers use Instagram for product discovery.
- One-third (1/3) of the most viewed Instagram Stories are from businesses.
- Instagram’s potential advertising reach is 1.16 billion users.
- 2.54 billion people use Facebook’s family of apps (Messenger, Instagram, and WhatsApp). That allows for an even bigger paid cross-platform reach.
- Instagram users spent 30 minutes per day on the platform in 2020, an increase of 4 minutes from 2019. In fact, the platform saw 17.0% user growth in Western Europe in 2020. This is largely due to enforced lockdowns and a rise in online activities.
- Instagram is the 9th most popular Google query after Facebook, Google, YouTube and Amazon—making Instagram a hot place to be for SEO (search engine optimization) reasons.
This article will walk you through the essentials and get you #InstaReady.