Article written by Charli and published at Agorapulse, leaders in social media management software.
Building a successful agency-client relationship is essential for marketing agencies. Happy clients are retained clients, which will save you time and ultimately budget on acquisition in the long term. But do you just wing it and hope the relationship goes well and the client is happy? Nope. I’ve honed agency client relationship skills over the years at my agency. Here’s my guide for establishing the perfect framework for an honest, friendly, and productive relationship.