Article written by Charli and published at Agorapulse.
How do you feel about LinkedIn? Do you consider LinkedIn boring, irrelevant, or overly sales-focused? It can certainly be all those things. But you can engineer your LinkedIn to be fun, interesting, and lucrative. Creating a LinkedIn profile that converts while you sleep is entirely possible with the right tweaks.
Let’s check out how.
Why Should You Care About Your LinkedIn Profile?
LinkedIn launched in 2003 and has grown to be the largest professional social network. The ethos of the platform is to “connect the world’s professionals to make them more productive and successful.”
Through LinkedIn, you can network, advertise, post content, and recruit. As with Facebook, there are personal profiles and brand pages as well as groups.
But why should you care about your LinkedIn profile?