Article written by Charli and published at Agorapulse, leaders in social media management software.
The 80/20 rule of active listening says that in any sales conversation the sales rep should spend 80% of the time listening and only 20% talking. And it’s the same for social media marketing. Or at least, it should be. In addition to responding to fan comments, complaints and questions you should be monitoring sentiment. Enter social listening.
Social listening allows you to monitor sentiment in real time. That means picking up on brand mentions, both good and bad. Getting advanced warning of impending PR issues and identifying great opportunities with ambassadors, influencers or other businesses.
In this article, we’re going to look at the benefits of social listening and the brands that are rocking it.