Interview with Charli at Semrush about financial services content marketing.
YMYL stands for “Your Money or Your Life”—a phrase Google uses to distinguish any content that can potentially impact people’s happiness, health, financial stability, or safety. Google has designated YMYL as an important concept in its Search Quality Rater Guidelines—a comprehensive document for the real people tasked with manually evaluating websites and pages displayed in search results. Google recognizes that YMYL pages providing inaccurate or low-quality information have the potential to do harm.