Article written by Charli and published at Hubstaff
Social media remains one of the most accessible and affordable digital marketing tools for small businesses. Yet nearly 40% of them don’t use it. Being on the right platforms can boost brand awareness and engagement. It can also be good for ROI with 77% of consumers more likely to buy from a brand they follow on social media over one they do not.
When I started my agency Contentworks 3 years ago, we grew our channels to a combined 40k+ followers with minimal advertising spend. In this article, I’m going to share my insights with you.