Article written by the Financial Times featuring an interview with Charli
When British creative director Rob Mayhew was scrolling through LinkedIn back in 2020, his feed was devoid of funny content. The professional social network was primarily used to find a job and for ostensibly humble, yet often cringeworthy, bragging about personal achievements. “It’s not where you go to laugh,” says Mayhew, who saw humour as an opportunity to differentiate himself on a site filled with corporate platitudes and seriousness.
“We’re tired of corporate jargon, business insights and leadership ramblings,” says Charlotte Day, director at social media consultancy Contentworks Agency. In a sea of online advertisements, humour is increasingly being used as a strategy to “break through monotony” and connect in a more informal way.