Article written by Charli and published at Agorapulse.
If you’ve been following a brand for a long time, you’ll start to feel a connection with their articles and posts. Whether it’s those roasting snarky tweets from Wendy’s, or the family-friendly positivity of Coca Cola, you’ll recognize the content as belonging to that brand. And that doesn’t happen by accident. Successful brands create and utilize brand messaging guides to provide direction for their employees, affiliates, media partners, advertisers and agencies. If you don’t have an existing brand messaging guide or need help getting one created, read on.