How to Start a Social Media Marketing Agency: Step by Step

Article written by Charli and published at Agorapulse, leaders in social media management software.

You’re ready to move from daydreaming about starting your own social agency to making plans for it.

But where do you even start? There are many factors to consider if you want to create a business that is both profitable and well respected.

If you want to establish an agency that’s both well respected and profitable, you need to do plenty of due diligence. In this article, I’m sharing hacks and learning lessons about how to start your social media marketing agency.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.