Article written by Charli and published at Agorapulse.
We have a saying in England: “Closing the door after the horse has bolted.” Wouldn’t it be better if you could stop the horse from bolting in the first place? Yes, of course. Yet many brands are taken by surprise when a social media crisis happens. Panic can lead to bad decisions.
But social media crises often brew quietly before they explode into something major. The great news is that you can detect them at an earlier stage than you perhaps realize. Let’s look at how to spot the signs of an incoming social media crisis.