Article written by Charli and published at Agorapulse, leaders in social media management software.
From a $1.7 billion spend in 2016, to $16.4 billion in 2022 and predictions of $84.89 billion by 2028, influencer marketing is growing. Actually, it’s exploded into a huge Instagrammable beast! But with more of our budgets and resources focused on influencer marketing, are we approaching it right? At Contentworks Agency, we’ve worked on a number of influencer marketing contracts. In this article, I’m sharing rookie influencer marketing mistakes we learned along the way.