Article written by Charli and published at Agorapulse.
LinkedIn launched in 2003 and is now the largest professional social network. Microsoft acquired LinkedIn in 2016, declaring that their mission is to “Connect the world’s professionals to make them more productive and successful.”
Here are some of the reasons LinkedIn is the go-to B2B brand.
- LinkedIn has over 830 million members worldwide. LinkedIn reports that 2 new members join every second.
- 97% of Fortune 500 CEOs are on LinkedIn. If you want to reach decision makers, there is no better social media network.
- LinkedIn has members in 200+ countries and is available in 26 languages. For brands wanting solid global coverage, it ticks all the boxes.
- In regard to advertising, LinkedIn is often seen as pricey. But 58% of marketers say LinkedIn provides the best ROI and the highest LTV (lifetime value).
- LinkedIn allows you to filter your search criteria based on industry, location, job title, and other factors. This helps B2B marketers target their ideal audience, increasing the chances of generating leads and closing deals.
- B2Bs Can Use LinkedIn for Crisis Communication and Management