My article 6 big multicultural marketing fails was originally published at Fresh Business Thinking Multicultural marketing… what is it? Well, according to Forbes, by 2042 there will be no dominant ethnic group and we will be an increasingly integrated community. Great right? Sure, but is your marketing keeping up? With the awesome developments in demographic targeting
This article was written by Charli and originally published at AgoraPulse– leaders in social media management software. The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Automated tweets encompasses a large range of activities including: automatic direct messages (auto DMs) such as “Thanks for following
Social media will go down as one of the most transformative shifts in the digital age. Facebook, Twitter, Instagram and a host of other social media networks have revolutionized the way we interact, do business and learn about the world. Given that social media is still a relatively new phenomenon, it wasn’t too long ago that
The sun bleached ghost clothes shifted in the late summer zephyr Gathered on rails, a shabby huddle of refugees, limp and hopeless Dusty cobbles burning through summer sandals etching like parchment The Arabic symbols inscribed forever on her soles, seeping into her skin Freckled shoulders weighed heavy under the oppressive sky A deepening burden that
Easter is approaching and of course for marketers this can mean only one thing… how can we use Easter to sell our product/promote our services? Mercenary? Yes but true nevertheless! With this in mind here are 5 creative marketing ideas for Easter! 1. Send an Easter Email Why not send your client database an Easter greetings
If you’re friends with a writer then you will know that we can be a strange bunch. One minute serenely staring out to sea, notepad in hand and the next mumbling character ideas and scribbling random words on a receipt. No two writers are ever the same but we do share certain similarities. Here are
My article was originally published at AgoraPulse, leaders in social media management tools. If content is king, then an image is the queen — and social media managers know this. 71% of online marketers use visuals in their social media marketing because they know that visuals are social media magic! This pretty high percentage just might be
2018 is shaping up to be an exciting year for online marketing, as the rise of data analytics, live video streaming and native advertising permeate a wide variety of business strategies. With online marketing becoming more crowded, businesses are looking for more effective ways to reach their target market, making segmentation more critical than ever
Getting your brand noticed by women is becoming more and more difficult. Integrated social media, billions of hours of YouTube video and competing pay per click banners all make for an uphill battle to capture the attention of busy women. While there is no one-size-fits-all, below we look at 5 smart ways to market to women
Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it
