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Why You Need to Care About Storytelling in 2018

Why do you need to care about storytelling in 2018? Let’s begin with a story… Picture this: you’re camping out in a forest. The smell of toasted marshmallows lingers as you gather around the flickering flames of a recently lit fire. Some people are talking, others are laughing but the group falls silent as a

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Virtual Reality and Your Brand: What’s Really Possible?

So, you’re kind of excited about the whole virtual reality thing and want to use it as part of your business marketing strategy – but there’s one issue. Your budget. It’s already stretched and an excess of funds doesn’t seem to be coming your way anytime soon. Money is a real issue for many companies

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Learn To Create Content That Drives Traffic

Creating content is easy, creating content that’s a pleasure to read is harder, creating content that drives traffic is really tough.  Whether you are driving traffic from social media to a website/landing page or from email to social media, the rules are the same. There are plenty of ways to boost the power of your

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How to Leverage Social Media for Events

How can you leverage social media for events? Corporate events are a great way to meet new people, increase brand awareness and demonstrate innovative services. In fact, a whopping 80% of marketers believe live events are critical to their company’s success, but with so many businesses embracing the whole ‘networking’ thing – how can you

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Why You Should Be Using Linkedin Video

Since its inception back in August 2017, LinkedIn native video became one of the most useful tools on the platform. Social media websites brought native video into the equation less than a decade ago, after observing the way users kept migrating towards areas featuring video content, such as YouTube or Vimeo. Vines (short-videos) assaulted the

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Let’s Be Clear on Content Creation vs. Content Curation

My article Let’s Be Clear on Content Creation vs. Content Curation was first published at AgoraPulse– leaders in social media management software.  Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it

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What The Content Manager Heard

“Quick! I need a 1000-word PR by 11am” shouts the CMO to the Content Manager at 10.45am. Because obviously it’s easy to source, write, edit and fact check an assignment of this size in 15 minutes. Sadly, there are many business leaders out there and indeed employees who think writing interesting, informative and on-brand content is

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8 Simple Ways to Write Persuasive Web Content

If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.

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A Content Manager’s Look At The Top 3 Native Advertising Platforms

As a Content Manager one of the questions I have been asked a lot lately is “What are the best native advertising platforms for paid content distribution?” With Adblockers on the rise and competition between brands using social media advertising reaching fever pitch, marketers are searching for the best way to capture new clients. Enter

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Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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