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10 Content Writing Secrets from Professional Writers

Whatever your brand is about and whatever you’re selling content is KING! Your content writing is the key to grabbing attention, gaining interest, increasing web traffic and adding to your sales figures. However, professional writing isn’t as easy as you think so here’s 10 content writing secrets from professional writers to get you started. Research

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5 Killer Content Curation Mistakes

Content curation is the process of gathering information as opposed to writing it and sharing it on your social media networks or blogs. This can be a lifesaver for busy marketers because you are populating your channels, engaging readers and not needing to sacrifice too many hours to do it. Of course it cannot permanently substitute

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How to Be Great at Social Media For Financial Services

My article was originally published at AgoraPulse– the social media management specialists. As Head of Content & Social Media for a large global finance company I am the first to admit … financial services came late to the social media party. But we’ve come a long way. A survey of 500 financial advisors by Corporate Insight released

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How to Drive Twitter Traffic to Your Website

My article was first published at AgoraPulse, leaders in social media management tools. Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to

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How to Make Your Agency Stand Out on Social Media

This popular post was written by Charli and published first at Hubstaff This is a guest post from our friend Charli Day, a content marketer and strategist. She has some great insights into how your agency can succeed on social media. If you like it, be sure to check out her last post on social

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Facebook Boost Your Way To Success

Facebook Boost is a page tool which has been around for a while but it is often misused. Facebook Boost Your Way To Success by learning how to choose people through targeting based on location, interests, age and gender. What is Facebook Boost? Using Facebook Boost you can promote your posts to a wider audience

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Create a Mailing List From Your Social Media

If you are running your social media networks successfully then you could have a huge untapped resource of email addresses and names at your fingertips. I’m not talking about knowing the names and profiles of your fans… I’m talking about actually legitimately getting their email addresses so you can add them to your mailing list

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What does it really take to become an influencer?

My Article What does it really take to become an influencer? was first published at Fresh Business Thinking “Thought leader”, “influencer” even “evangelist” are all terms that have sprung up in the last five years, says Charli Day. That’s because influencer marketing has become one of the most effective channels to reach consumers, build a brand

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Making Sense of Marketing Calculations

I recently received a tweet from one of my followers asking me what I meant by CPA (Cost Per Acquisition). It got me thinking… how many people actually understand marketing calculations and metrics? If you think that marketing is solely about being creative then you’re wrong because today it is also about using calculations and

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10 Quotes That Only Writers Will Understand

Writers… sigh… we’re a law unto ourselves sometimes and take comfort in the fact that at least we understand each other. If you’re having one of those days then enjoy these 10 quotes that only writers will understand. “Many people hear voices when no one is there. Some of them are called mad and are shut

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