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Top Tips for Maintaining a Consistent Brand Voice on Social Media

There are over 3 billion active social media users across the globe! That’s equivalent to over 8333 football stadiums filled to capacity and way more people than you could ever squeeze into your average high storeshop (obviously). The point is; social media marketing has huge potential. Gargantuan potential, in fact – but it must be

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10 Social Media Predictions for 2019

Article published at AgoraPulse– leaders in social media management software. For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever

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Social Media Highs and Lows of 2018

With over 2 billion monthly active users on Facebook, 95 million photos uploaded every day to Instagram and some 5 billion videos watched on YouTube every 24-hours, it’s clear that social media is hot stuff. It’s got more swag than Will Smith in The Fresh Prince of Bel-Air and is changing the way we interact

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5 Quick Christmas Marketing Tips

It’s nearly Christmas and the Charli Says elves are here to remind you about your Christmas Marketing. Before you get too comfortable with your brandy and mince pies it’s time to take a look at 5 Quick Christmas Marketing Tips. 1. WRITE YOUR BLOG POSTS Make sure you write your blog posts for the Christmas period

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How Storytelling Drives the Finance Sector

Gone are the days when pushy marketing messages and banner ads were all you needed to entice customers. These days, consumers are way pickier and rightly so, seeing as online competition has increased dramatically – so what’s the solution? Well, immersive storytelling has become an increasingly important part of branding and marketing. The right approach

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8 Simple Ways to Write Persuasive Web Content

If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.

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Christmas Social Media Marketing Campaigns To Try This Year

‘Tis the season to be jolly, but before you rock around the Christmas tree and pour cream over yet another mince pie, it’s important to think carefully about your Christmas social media marketing campaigns! With 8/10 digital shoppers being influenced by what they see on the net and e-commerce sales expected to grow by 17%,

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Will Your Business Sell on Facebook this Holiday Season?

Looking to sell via Facebook? Check out my article at AgoraPulse– home of social media management tools Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s

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Abracadabra: Positivity and Content Marketing

Words are extremely powerful as Andrew Bennett – leadership consultant, business coach and member of The Magic Circle – emphasised during an inspiring TEDx Talk at Towson University. “Abracadabra” he explained in a live speech highly relevant to the content marketing world, has “transformative power.” Not because it’s used by magicians who make humans disappear or

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Why Marketers Need to Stop Being the Fake News They Hate

Falsehood flies and truth comes limping after it. This famous quote by Jonathan Swift, the author of Gulliver’s Travels, may have been wonderfully hyperbolic a couple of centuries ago but it’s as relevant as ever in this day and age due to the presence and dominance of fake news. Incorrect statistics and fabricated stories are

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