Gone are the days when pushy marketing messages and banner ads were all you needed to entice customers. These days, consumers are way pickier and rightly so, seeing as online competition has increased dramatically – so what’s the solution? Well, immersive storytelling has become an increasingly important part of branding and marketing. The right approach
If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.
‘Tis the season to be jolly, but before you rock around the Christmas tree and pour cream over yet another mince pie, it’s important to think carefully about your Christmas social media marketing campaigns! With 8/10 digital shoppers being influenced by what they see on the net and e-commerce sales expected to grow by 17%,
Looking to sell via Facebook? Check out my article at AgoraPulse– home of social media management tools Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s
Words are extremely powerful as Andrew Bennett – leadership consultant, business coach and member of The Magic Circle – emphasised during an inspiring TEDx Talk at Towson University. “Abracadabra” he explained in a live speech highly relevant to the content marketing world, has “transformative power.” Not because it’s used by magicians who make humans disappear or
Falsehood flies and truth comes limping after it. This famous quote by Jonathan Swift, the author of Gulliver’s Travels, may have been wonderfully hyperbolic a couple of centuries ago but it’s as relevant as ever in this day and age due to the presence and dominance of fake news. Incorrect statistics and fabricated stories are
Recently I have come to wonder, Is Facebook the awkward uncle at the blockchain party? Let’s take a look. We’ve all been to those parties. Usually it’s a wedding or family birthday party. The cool people hit the dance floor rocking the hot moves and styles. They know all the lyrics to the latest songs
Did you know that the average human attention span is down from 12 seconds in 2000 to just 8 seconds in 2018? That’s less than a goldfish! Still with me? Great! We’re an impatient bunch – and it’s hardly surprising. With so much content thrown at us on a regular basis, we can skim, skip
Whether you want to network, spread brand awareness or get your head around the latest crypto trends – a finance conference is the place to be. It’s the perfect chance to stash free samples (we all need a new pen right?) and with plenty of trendy yet scrummy treats (think posh donuts and coffee smoothies),
If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer,I take solace in the writing community. Why? Because we understand each other. We don’t repeatedly ask one another about when the book will be finished or question why a writer isn’t working 9-5
