Blog

See You at Decentralized

The 3rd annual Decentralized conference will take place from 30 October to 1 November 2019 at the five-star Divani Caravel Hotel in Athens, Greece. It’s Europe’s premiere blockchain summit set to attract over 1500 like-minded people from 50 countries. And I’m particularly excited to be part of the action this year. Not only will Contentworks

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Financial Marketing for Millennials

Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must.

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Trick or Treat? The Big Brand Guide to Halloween Marketing

Pumpkins, bats and ghastly ghouls. What’s not to love about Halloween? It’s the perfect time to creep out your consumers. So, as mummies tighten their bandages and vampires sharpen their teeth, why not capitalise on this historically high spending period? Trick or Treat? The Big Brand Guide to Halloween Marketing. Spine-Tingling Shopping Stats: Ignore at

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Why Brand Personality Matters

As the director of finance focused content marketing agency Contentworks I can tell you that brand personality matters. In this article, I’m going to tell you why. Let’s start with finance as an example. There are 250 regulated Cyprus investment firms listed on CySEC’s website with approximately 200 of these being forex brokers. There are

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10 Reasons to go to Decentralized 2019

Decentralized has established itself as Europe’s premier blockchain conference. Taking place from 30 October – 1 November 2019 at the luxurious five-star Divani Caravel hotel in Athens, there’s plenty to look forward to. Did I mention that this year I will be a speaker on the Decentralized marketing panel? Here’s 10 reasons to go to

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Humblebragging – How to Avoid the Cringe Factor

Imagine this. You’ve been invited to the biggest event of the year. All the top dogs will be there and you’ve somehow managed to bag free tickets. This is PR gold; something you should shout about from the rooftops. But how can you do so without seeming like a complete show-off or making others resent

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10 AI Developments Social Media Marketers Will Love

There are over 3.4 billion active social media users across the globe. New conversations, photo uploads, tweets and status updates are everywhere. Thanks to AI, it’s becoming easier to collect, analyse and understand all these consumer social interactions. It’s no longer just a matter of bringing together what consumers are saying but about understanding why

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FOMO Marketing And Why It’s So Damn Effective

Let’s face it; we’re curious creatures, aren’t we? It’s only natural to feel at the very least ‘a little bit left out’ if you think others have something that you don’t. Or are enjoying benefits that you’ve not yet received. FOMO (fear of missing out) is a real issue these days with 69% of millennials

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The Salt Forest

Trees blur in my salty snow globes A dark seaweed wash for this bright forest and a bramble scratch in my throat. His hand rests on my leg, a dead weight. I fold my hands like napkins. White and edge to edge on my lap. Crisp and careful. Unavailable. I don’t want to be touched.

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Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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