Blog

Why your thought leadership strategy just isn’t cutting it

If you’re knee-deep in the finance sector and fully understand the ins and outs of the industry – you may see yourself as somewhat of an influencer; a thought leader who people will want to follow. After all, how hard can it be to catch people’s attention? You’ve just got to go online and re-hash

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You’re Here

I don’t remember how I came to be here Myriads of ocean rainbows painting my neck and the warm around me tight as his embrace A halo of hope and love and around and there I don’t recall my feet on the sand or the first brush of blue But I’m one. Standing still in

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The Diversification of Content Marketing in 2018

When you hear the term ‘content marketing’ – what comes to mind? A bunch of glasses-wearing intellectuals knocking up a new website or planning a ‘gripping’ email send? Go on, be honest! The truth is, content is no longer just about words. It’s about creating experiences and that requires a host of diverse content marketing

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Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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Scary Social Media for Halloween

As witches practice their cackles and mummies rewrap their bandages, one thing is clear – Halloween is just around the corner with marketing wizards everywhere hastily preparing their seasonal social media campaigns. October is the perfect time to spook, scare and ramp up those sales, but are you ready for the creepiest night of the

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So You Did Your Facebook Live Recording. What Next?

This article on Facebook Live was written by Charli and published first at Agorapulse, leaders in social media management software. Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time

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Fault line

Something’s broken in your ocean, a strike-slip fault, a tiny motion A space that shifts to cause commotion, a fault line in our intersection Something’s fractured and I can’t mend it, a surface tear, I can’t repair We slid past ourselves again, a rocky grind of phrase on phrase Something’s shifted and I jolted, a

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6 Things PR Agencies Need to Do With Social Media

Originally published at AgoraPulse, the social media management experts. Using social media effectively is essential for a good PR agency, especially for one about to add social media to its services for clients. Let us tell you six things you need to know before you start.  1. Just Listen The first thing a great PR agency needs

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How To Overcome Writers Block

According to Wikipedia “Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years.” As a writer I can tell you

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How Do You Use Social Media For B2B?

One of the questions I’m often asked is How do you use social media for B2B? Or worse still- we don’t need to use social media for our B2B. You want to drive leads and sales by appealing to other businesses but without social media, what’s your plan? By dismissing popular networking sites like Facebook,

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