My Top 3 Summer 2019 Reads

Switching off in the summer with a good book is one of life’s pleasures. There’s something wonderfully relaxing about getting stuck into a gripping page-turner. But knowing what to read can be tough. Authors are plentiful. And you don’t want to take up luggage space with something non-worthy. So, to save you trawling the library,

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Millennial Marketing – The Brands Nailing It

Smart financial brands know that their growth depends on millennials. Although millennials are set to be surpassed by Gen Z in terms of numbers, they are currently the biggest consumer group and marketers can’t afford not to woo them. Millennials are a tech-savvy and digitally-centred generation that’s after convenience and positive experiences and so their

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Black Rock

Loosen your limbs it said Loosen and let me take you. My black rock heavier than your shallow breaths A delirious sleep that fills your ears and thick as treacle wraps your lungs. You won’t feel it. Just a fleeting gasp and then nothing. Close your eyes if it makes it better. Just close your

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Be Gone

A thousand empty words. Strewn on the sands and on The tides will take them Tripping carelessly over white horses and dissolving to foam. Exhaled into deep green. Until at last you are gone. #charlisays #poetsofinstagram #poetry #poetrylovers #writerslife #amwriting #writersofinstagram #writing #ocean #beachlife

Why Authentic Content Marketing Works in 2019

Bombarded with celebrity endorsements, sponsored content and Photoshop, consumers are craving authenticity more than ever. A whopping 90% of consumers look for authenticity when choosing a brand and with 84% of millennials distrusting pushy ad formats, its clear a new strategy is needed. Authentic content can set you apart from competitors. So, here’s Why Authentic

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Summer for Financial Services Marketing

Summer is upon us and for many forex brokers, banks and fintechs that means a break is in order. But, if you’re trying to boost brand awareness and maintain engagement throughout the warmer months, chilling out is simply not an option. Don’t worry, with a good summer strategy, boosting business throughout the holiday season is

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Are We All Sick of Influencer Marketing Yet?

Over the past three years, Google searches for ‘influencer marketing’ have soared by 1,500%. Influencer marketing is projected to be a $10 billion industry by 2020. And with 63% of brands planning to increase their influencer marketing budget in 2019, this trend is showing no sign of slowing. But is there more going on under the surface?

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How to Be Great at Social Media for Financial Services

Article written by Charli and published at AgoraPulse, leaders in social media management software. The financial services sector moves at a rapid rate. The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Online marketing for finance

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The Madness In My Wave

There’s a world of madness in my wave A foam of white crest crazy and deep dark you. Bubbling at my breast and tightening my neck. Pulling at my legs and grasping at my hair. That seaweed voodoo charging me off balance. Singing me back, deep into cobalt nothing. Where the depths are too great

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Top Hashtag Mistakes You’re Making 

Hashtags are powerful. When used properly, they can attract followers, increase engagement, help posts reach the desired target audience and develop a brand’s image. However, when used inappropriately, hashtags have the power to ruin social credibility. While it can be all to easy to whack a few hashtags at the end of a post and

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