Amid a month of event cancellations and uncertainty, I’m pleased to relay that the iFXEXPO will take place on 1 – 3 September 2020. Last week, organisers Ultimate Fintech announced the date change and the venue which will again be the Spyros Kyprianou Athletic Centre in Limassol. As returning media partners,myself and the team at Contentworks
Global stress can be all consuming right now. And with social media feeds buzzing into overdrive, daily routines unsettled, and friends and family in a state of anxiety, it can be difficult to stay focused. But for most of us, working from home or not, work must continue. Emails must be sent, deadlines met, and
There’s nothing wrong with a stroll around a library or picking up a favourite hardback once in a while – but let’s face it! We live in an increasing tech-obsessed world where staring at a screen is part of everyday life – so when it comes to marketing it makes complete sense to integrate an
Article written by Charli and published at Hubstaff Social media remains one of the most accessible and affordable digital marketing tools for small businesses. Yet nearly 40% of them don’t use it. Being on the right platforms can boost brand awareness and engagement. It can also be good for ROI with 77% of consumers more likely to buy
International Women’s Day is coming up on March 8. But, how can you use the day to benefit your sales as well as womankind? I’m taking a look at 3 Marketing Ideas for International Women’s Day that do both. Think the world is fair for women? It’s not. Here are some stats that illustrate why
With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation of your brand. Here are
Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers
The fintech space is getting more and more attention from the media, the government and end users. It’s never been more important to have a solid Fintech marketing strategy in order to build a brand that people really love. One they can trust, that stands out from others and positions the brand as an industry
Article written by Charli and published at Hubstaff, leaders in employee communication software. The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is branding. Branding for freelancers encompasses many elements. Your logo, design, bio, and tone of voice are all distinct
If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer,I take solace in the writing community. Why? Because we understand each other. We don’t repeatedly ask one another about when the book will be finished or question why a writer isn’t working 9-5
