Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers
The fintech space is getting more and more attention from the media, the government and end users. It’s never been more important to have a solid Fintech marketing strategy in order to build a brand that people really love. One they can trust, that stands out from others and positions the brand as an industry
Article written by Charli and published at Hubstaff, leaders in employee communication software. The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is branding. Branding for freelancers encompasses many elements. Your logo, design, bio, and tone of voice are all distinct
If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer,I take solace in the writing community. Why? Because we understand each other. We don’t repeatedly ask one another about when the book will be finished or question why a writer isn’t working 9-5
Article written by Charli and published at Hubstaff, leaders in team communication software. When creative minds, analytical thinkers, and customer-focused team members work toward a common goal, great things happen. Whether you’re powering through a joint project or you’re a part of a busy team, an effective communication strategy is essential. Unfortunately, it’s ineffective team
My article “Should My Business Bother To Have Social Media KPIs” was published first at AgoraPulse, leaders in social media marketing software. Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart
Article written by Charli and published at AgoraPulse, leaders in social media management software. Getting engagement on Twitter can be tough. (There’s so much noise!) But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement
Article written by Charli and published at AgoraPulse – leaders in social media software. The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go? As director of Contentworks Agency, I’m sharing my
“Thought leader”, “influencer” even “evangelist” are all terms that have sprung up in the last ten years. That’s because influencer marketing has become one of the most effective channels to reach consumers, build a brand and get your voice heard. We all know that interacting with top influencers is good for business but what about
Article written by Charli and published at AgoraPulse, leaders in social media management software. Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. To use hashtags to the best
