Blog

Bigger Isn’t Always Better In Social Media Management!

As a Social Media Manager I find myself using these phrases on a daily basis: “Size doesn’t matter”, “less is more” and “bigger isn’t always better”! Cliches right? Probably but when it comes to social media marketing there is a common misconception that bigger is better. It’s easy for company CEOs, directors and shareholders to

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A Content Manager’s Look At The Top 3 Native Advertising Platforms

As a Content Manager one of the questions I have been asked a lot lately is “What are the best native advertising platforms for paid content distribution?” With Adblockers on the rise and competition between brands using social media advertising reaching fever pitch, marketers are searching for the best way to capture new clients. Enter

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Twitter Moms: How to Relate without Looking Like an Imbecile

This was one of my most highly shared articles published first at AgoraPulse, experts in social media management tools. Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be

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Castle of the girl

In the eastern tower, her favourite step by the worn arrow loop Cold sea winds seep into her eyes spilling to a defiant tear on one cheek That weak Autumn sunlight paints a shaft of her pastel hair a fiery ochre Cheek pressed to the chalky stone, there are no shapes to be seen  

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Top 20 Finance Writers on Social Media

When I’m writing for finance brands it’s essential that I remain connected to the financial markets in order to write effectively. By following the best writers on Twitter I can receive timely, informed views about the complex world of finance immediately after important movements in the market. So here we go… let’s look at the Top 20 Finance

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3 Free Ways To Promote Your Blog

You’ve created your blog, you’re regularly adding articles to it. You’re done right?  Actually no, you’re not even 10% done and this is where many businesses come unstuck. Whilst creating great content is essential to the success of your blog; marketing it and creating virality and traffic are the parts that actually make your blog

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Fault line

Something’s broken in your ocean, a strike-slip fault, a tiny motion A space that shifts to cause commotion, a fault line in our intersection Something’s fractured and I can’t mend it, a surface tear, I can’t repair We slid past ourselves again, a rocky grind of phrase on phrase Something’s shifted and I jolted, a

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10 Ways To Get More Bang For Your Content Buck

Great content can be expensive to produce so you want to make sure you are maximising it as much as possible. In my latest article 10 Ways To Get More Bang For Your Content Buck I’m going to show you how. Do More Research Research more than you need to and your content will have the

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It’s 2017… Does Keyword Density Still Matter?

I have heard this question three times in the last week so if you are thinking it’s 2017… do keywords still matter then you’re not alone. In this article, I’m going to answer the question does keyword density still matter and look at how you can use keywords to optimise your blog or website. What is keyword

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Do I Need To Hire A Ghostwriter?

Ghostwriter – NOUN a person whose job it is to write material for someone else who is the named author. So if you are managing the marketing for your brand then the question you may be asking is Do I Need To Hire A Ghostwriter? As a ghostwriter myself I want to dispel some myths

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