Blog

Social Media: The New Art of Persuasion for Business and Marketers

Social media has revolutionized the way we interact, conduct business and keep up to speed with the world around us. If you’re a marketer or small business, you’ve no doubt uncovered the power of social media to win over new business and build trust and influence with a wider market. Social proof is an essential

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Facebook and the Tale of the Social Media Manager

Just when you think you’ve nailed your social media strategy – there’s a Facebook algorithm change. Oh Mr Zuckerberg, you do love keeping everyone on their toes now don’t you? Welcome to Facebook and the Tale of the social media manager. So, what’s going on? Well, Facebook wants to prioritise content from friends, families and

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What Does It Really Take To Become An Influencer?

My article What Does It Really Take To Become An Influencer was first published at CEO World From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive thanks to their

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5 Winning Headlines To Try Now

Creating engaging headlines is one of the most important aspects of copy writing, it’s also the most challenging part and the part in which most businesses fail. If you don’t write a compelling headline then your email or blog post won’t get opened and your entire digital marketing funnel will be void.  So how do

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Are your social media fans feeling the love this Valentine’s Day?

It’s a little soppy, I admit (and just a tad commercial), but Valentine’s Day is a great time to share the love with your social media fans. There will be hearts, flowers, teddies and chocolates everywhere you look on February 14th, but if you want to create a long-lasting bond that won’t wilt with the

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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Should Your Business Be on Instagram?

As a Social Media Manager I was recently asked by a shareholder … “When are you going to put us on Instagram?” The answer was “I’m not” but the reasoning behind it was more complex. Should your business be on Instagram? Read my 5 point checklist and if you answer yes to 3 or more

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3 Ways CMOs Are Driving Their Writers Crazy!

Article first published at GameChangers Magazine At Contentworks Agency we know that a good writer is a precious commodity to any business.In fact, 78% of CMOs see content as the future of marketing.Creating awesome content for emails, company news, social media marketing, press releases and events is a hugely important and often undervalued skill.As a

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How Do You Explain Social Media To Your CEO?

In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is

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CEOs on Twitter: Brilliant Idea or Total Fail?

The article below is one I have written and published first at AgoraPulse– The Social Media Management Experts. Social media breaks down the barriers between brands and users. So it’s no surprise that well-placed CEOs on Twitter can add a much needed human element to a corporation. A recent study by BrandFog showed that 82 percent of respondents were

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