With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation of your brand. Here are
Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers
Article originally published at Agorapulse. Leaders in social media management tools. As more people find themselves working from home instead of an office building, they’re searching for tools to help make the transition easier. Here’s a list of some favorite tools for remote workers. In addition to the obvious health ramifications of COVID-19, it has
Launched in June 2018 as a YouTube competitor, IGTV is Instagram’s dedicated video platform and is now an integral part of many social media strategies. With mobile video set to account for 78% of all mobile data traffic by 2021, IGTV is bang on trend. But can IGTV be used as an effective marketing tool?
Social distancing, manic hand sanitising and lockdowns continue. But how are brands handling Covid-19? I’m looking at Marketing During a Pandemic – How 10 Brands Handled It. Before we delve into some awesome marketing examples, it’s important to understand the current climate. So, here’s a rundown of the latest stats. The bad news… According to
In the past decade, social media has taken marketing to dizzying heights. With millions of people glued to their devices, social media apps have provided brands with a sea of eyes to market their products and services to. TikTok is the latest app to make a splash, frothing with so much online activity it’d be
They say the shock makes you tired. Stumbling drowsy through haphazard facts The reporter mouths empty words on the screen They replay in a loop at night. Distant words she can’t quite make out Seeping distorted onto her pillow as she sleeps Eyes ringed and lashes dewdrop silver Pillow wet with black exhausted tears. The
Oh, Covid-19. What a panic you’ve caused. Entire countries been forced into lockdown, people are working from home and the economy is on a rollercoaster ride. Thank goodness we have influencers to lighten our mood – right? Wrong! So, so wrong (most of the time anyway)! If you’ve been scrolling through your feeds, you’ve probably
The covid-19 pandemic has led to businesses across the world either reducing their operations or completely suspending them. Large parts of the world are in lockdown mode with employees working from home or waiting to go back and the rest practicing social distancing. In this article, I’m taking a look at the covid-19 and marketing.
Article published at AgoraPulse, leaders in social media software. Have a tight budget? Need to be extra-smart with your social media budget? Check out these tips for making the most of it. Social media managers rarely boast about large budgets. Most can be found enviously gazing at the IT team that has been lavished with