Blog

Marketing to Women in 2017

2017 is shaping up to be an exciting year for online marketing, as the rise of data analytics, live video streaming and native advertising permeate a wide variety of business strategies. With online marketing becoming more crowded, businesses are looking for more effective ways to reach their target market, making segmentation more critical than ever

Read More

Black Judgement

Black. I let it take me. No skipping carefree from the oily sea that seeps into the dry cracks of my bones, putrid warm. Its diamond crests scooped and closed in that sculpted box Saved and safe, my happy place Our laughter trapped inside, a grotesque musical box for the insane. The scent of seawater

Read More

8 Simple Ways to Write Persuasive Web Content

If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.

Read More

4 Tips For Good Facebook Etiquette

Facebook, the world’s most popular social networking site now has in excess of 1.59 billion monthly active users. Every day around the world millions log onto the site to network with friends, conduct business and to share news and photos. Facebook was launched in 2004 but ten years later it seems that many users still commit some

Read More

Enhancing SEO With Reviews and Testimonials: A Practical Guide

When it comes to search engine optimization (SEO), reviews and testimonials are critical to your website. To understand why, it’s important to reflect on the evolution of Google search results. Read more to learn about Enhancing SEO With Reviews and Testimonials: A Practical Guide It’s no secret that Google algorithms are becoming more sophisticated. While

Read More

7 TweetDeck Alternatives You Should Start Thinking About

There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only. Maybe it’s time to consider some TweetDeck alternatives for your business. Here

Read More

20 Eye Opening Email Marketing Stats You NEED to Read

It was only in the last year that I started paying attention to the open rate on my email marketing campaigns. Yes really. As a content manager and writer at www.charlisays.com  I’m all about the ideas, the creatives, the message and the WOW factor headlines. The analytics were something less interesting that had no impact

Read More

5 REASONS WHY YOU NEED A CONTENT MARKETING STRATEGY

You may have read my recent content marketing strategy published over at AgoraPulse. If you are one of the readers wondering… “why do I need a content marketing strategy?” then this article is for you. Here are 5 reasons why you need a content marketing strategy and fast! 1. Consumers Hate Adverts A recent report

Read More

Social Media: The New Art of Persuasion for Business and Marketers

Social media has revolutionized the way we interact, conduct business and keep up to speed with the world around us. If you’re a marketer or small business, you’ve no doubt uncovered the power of social media to win over new business and build trust and influence with a wider market. Social proof is an essential

Read More

Why Social Media Is Important for Content Marketing

My article was originally published at AgoraPulse, leaders in social media management software. You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other

Read More