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YouTube Marketing Mistakes

With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation of your brand. Here are

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Influencer Marketing, Where Are We Now?

Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers

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20 Work From Home Tools We Love Right Now

Article originally published at Agorapulse. Leaders in social media management tools. As more people find themselves working from home instead of an office building, they’re searching for tools to help make the transition easier. Here’s a list of some favorite tools for remote workers. In addition to the obvious health ramifications of COVID-19, it has

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Day Zero

They say the shock makes you tired. Stumbling drowsy through haphazard facts The reporter mouths empty words on the screen They replay in a loop at night. Distant words she can’t quite make out Seeping distorted onto her pillow as she sleeps Eyes ringed and lashes dewdrop silver Pillow wet with black exhausted tears. The

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Covid-19 and Marketing

The covid-19 pandemic has led to businesses across the world either reducing their operations or completely suspending them. Large parts of the world are in lockdown mode with employees working from home or waiting to go back and the rest practicing social distancing. In this article, I’m taking a look at the covid-19 and marketing.

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