Author Archives: charlisays

Content Marketing Predictions for 2019 and Beyond

As the mince pies come to an end and even the sweets no-one really likes get gobbled up like sugar’s going out of fashion, it’s time to take a deep breath and get set for the marketing challenges ahead. Christmas festivities spell the end of a whirlwind year for content and the start of another

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7 New Year’s Resolutions for CMOs

Whether you want to lose weight or give up smoking, it’s fair to say that many of us will be setting some New Year’s resolutions. Sure, you still haven’t used that annual gym membership you signed up for following last December’s Christmas binge – but that doesn’t mean you can’t try again – right? In

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Top Tips for Maintaining a Consistent Brand Voice on Social Media

There are over 3 billion active social media users across the globe! That’s equivalent to over 8333 football stadiums filled to capacity and way more people than you could ever squeeze into your average high storeshop (obviously). The point is; social media marketing has huge potential. Gargantuan potential, in fact – but it must be

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10 Social Media Predictions for 2019

Article published at AgoraPulse– leaders in social media management software. For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever

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Social Media Highs and Lows of 2018

With over 2 billion monthly active users on Facebook, 95 million photos uploaded every day to Instagram and some 5 billion videos watched on YouTube every 24-hours, it’s clear that social media is hot stuff. It’s got more swag than Will Smith in The Fresh Prince of Bel-Air and is changing the way we interact

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5 Quick Christmas Marketing Tips

It’s nearly Christmas and the Charli Says elves are here to remind you about your Christmas Marketing. Before you get too comfortable with your brandy and mince pies it’s time to take a look at 5 Quick Christmas Marketing Tips. 1. WRITE YOUR BLOG POSTS Make sure you write your blog posts for the Christmas period

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How Storytelling Drives the Finance Sector

Gone are the days when pushy marketing messages and banner ads were all you needed to entice customers. These days, consumers are way pickier and rightly so, seeing as online competition has increased dramatically – so what’s the solution? Well, immersive storytelling has become an increasingly important part of branding and marketing. The right approach

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8 Simple Ways to Write Persuasive Web Content

If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.

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Christmas Social Media Marketing Campaigns To Try This Year

‘Tis the season to be jolly, but before you rock around the Christmas tree and pour cream over yet another mince pie, it’s important to think carefully about your Christmas social media marketing campaigns! With 8/10 digital shoppers being influenced by what they see on the net and e-commerce sales expected to grow by 17%,

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Will Your Business Sell on Facebook this Holiday Season?

Looking to sell via Facebook? Check out my article at AgoraPulse– home of social media management tools Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s

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