Author Archives: charlisays

Timeout

And his hand on my pallid forehead A dead fish hand on pure stained ice I cannot see his face but I imagine it might be expressionless yet kind. The father, the guardian, the reaper He will take me from here. I shivered, teeth rattling and hairs raised The taste metallic, a tiny drop of

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10 Rules of PR Crisis Management

From the Lush ‘Anti-Spy Cops’ campaign which resulted in a #FlushLush social media crisis. To the forced removal of a United Airlines passenger that caused a scandal across the web. It’s clear that online backlash can and does happen. The internet is incredibly unforgiving and while the examples just mentioned are particularly extreme cases of

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Content Marketing for Financial Services in 2019

Those of you who follow my channels know that my agency works with leading financial services, blockchain and tech brands. And so if you’re among the 39% of content marketers that don’t have a documented strategy, it’s time for a rethink!  I can tell you that the financial services sector is competitive. Hugely competitive, in

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Curbing Our App Addiction – My Journey To Digital Zen

So, here’s a confession. I check my emails and social media pages within 10 seconds of waking up. At 5am. Every day. A fact that is indeed horrible. If you jump on your favourite apps before brushing your teeth in the morning, you’re not alone! A Decade of Digital Dependency report published by Ofcom revealed

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How Your Team Can Ace Social Media Collaboration

Article written and published at AgoraPulse- leaders in social media management tools. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve

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What Does It Really Take To Become An Influencer?

My article What Does It Really Take To Become An Influencer was first published at CEO World From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive thanks to their

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Pssst … This Is What They Said About Your Brand! Why Your Online Reputation Is Important

Are you listening to what people are saying about your brand? Sure you post on social media and read your comments and replies but what about everywhere else? Do you pay attention to what people say about you on the internet? Googling your company name is a good start but will you remember to do

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#ValentinesDay – How to do Valentine’s Social Media

Love is in the air and Valentine’s Day is the perfect time to get hearts racing. Consumers in the US are predicted to spend a whopping $30 billion on romantic treats this year with the UK splashing out £1.4 billion on their nearest and dearest! #ValentinesDay – How to do Valentine’s Social Media. Technology is playing

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10 Funniest Writer Quotes

Sometimes being a writer can be all work and no play. Remember Jack Torrance in the Shining?*shudders. With misbehaving clients, book critics and over zealous editors, we have plenty to stress about. So, if you’re having one of those days then take 5 minutes out for a little light refreshment. Here’s my 10 funniest writer quotes.

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5 Content Marketing Mistakes You Are Probably Making

If website content writing and marketing has been on the backburner for a while now. Or, if your efforts have been half-hearted to say the least, we’re going to shock you into taking action! The truth is; you’re probably making a shed load of mistakes. It’s not easy to get your content strategy spot on

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