Author Archives: charlisays

3 Ways CMOs Are Driving Their Writers Crazy!

Article first published at GameChangers Magazine At Contentworks Agency we know that a good writer is a precious commodity to any business.In fact, 78% of CMOs see content as the future of marketing.Creating awesome content for emails, company news, social media marketing, press releases and events is a hugely important and often undervalued skill.As a

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Can Content Marketing Be Humourous?

The corporate world doesn’t have to be all stiff collars and well-ironed shirts – does it? A little fun and banter can a long way in a potentially ‘stifling’ work environment, but is humour necessarily needed when it comes to content marketing? The answer is, yes – sometimes. So, when Can Content Marketing Be Humourous?

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Contentworks To Be Media Sponsors for Decentralized Athens

Exciting news – I, along with my team at Contentworks will be media sponsored for the biggest blockchain event of the year- Decentralized! We love networking here at Contentworks and the upcoming Decentralized 2018 conference – which will take place from 14-16 November at the Divani Caravel Hotel in Athens – will enable us to

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How to Manage Your Content Marketing Team

When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.

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Why your thought leadership strategy just isn’t cutting it

If you’re knee-deep in the finance sector and fully understand the ins and outs of the industry – you may see yourself as somewhat of an influencer; a thought leader who people will want to follow. After all, how hard can it be to catch people’s attention? You’ve just got to go online and re-hash

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You’re Here

I don’t remember how I came to be here Myriads of ocean rainbows painting my neck and the warm around me tight as his embrace A halo of hope and love and around and there I don’t recall my feet on the sand or the first brush of blue But I’m one. Standing still in

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The Diversification of Content Marketing in 2018

When you hear the term ‘content marketing’ – what comes to mind? A bunch of glasses-wearing intellectuals knocking up a new website or planning a ‘gripping’ email send? Go on, be honest! The truth is, content is no longer just about words. It’s about creating experiences and that requires a host of diverse content marketing

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Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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Scary Social Media for Halloween

As witches practice their cackles and mummies rewrap their bandages, one thing is clear – Halloween is just around the corner with marketing wizards everywhere hastily preparing their seasonal social media campaigns. October is the perfect time to spook, scare and ramp up those sales, but are you ready for the creepiest night of the

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So You Did Your Facebook Live Recording. What Next?

This article on Facebook Live was written by Charli and published first at Agorapulse, leaders in social media management software. Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time

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