10 Tools Our Content Marketing Agency Can’t Live Without

As director of leading content marketing agency Contentworks, we need the best tools for content and social media management. Technology today not only nurtures our creativity and keeps us organised but it also ensures our marketing is always on point. So, with this in mind, here are 10 tools our content marketing agency can’t live without.


Where would we be without AgoraPulse (like seriously)? It’s amazing for scheduling updates and keeps us super organised with all of our clients. The main benefits of this tool include the ability to: share content across multiple social platforms, queue posts for exactly the right moment, revive evergreen content by rescheduling and tailor content for each site to increase its relevance.

AgoraPulse – we thank you!


At Contentworks, we use this fab and intuitive tool to create fun and quirky social media videos that help us convey poignant messages in a clear and concise way. This tool is easy to use and is great for increasing client engagement. Videos we’ve created through Powtoon give interesting marketing takeaways and business-related stats as well as an overview of the sectors for which we work with.


Yes we have a graphic designer who is highly talented of course (just take a look at our latest e-book), but what about when you just want an image quickly – without the need for briefs and discussions? Well, that’s where Canva comes into its own. We love this tool for its easy layouts, templates and pre-filled sizes. Check out how we’ve used this app in the past to explain our content marketing solutions.


With PosterMyWall you can make incredible posters, videos and graphics for your business. These can then be shared on social media to keep your fans interest and updated in what you’re up to! The templates are bright and colourful giving you plenty of scope to get creative and attract attention. Here’s one we made earlier.


If you’re Twitter fanatics like we are, TweetDeck is definitely the way to go. It’s a customisable tool that helps you to tweet like a pro and makes managing multiple accounts (like we do on a regular basis) an absolute breeze. It’s amazing for viewing all channels at once like one big dashboard and enables you to easily keep track of Twitter lists, Twitter searches, hashtags and more.


Yoast is a WordPress plugin that’s great for doing SEO which is so important in today’s competitive online climate. It also helps you to add images to your blog posts in the right way so that they can be easily shared across social platforms by readers – which is ultimately what you want when running a professional service as it increases views. It will, for instance, help you to add the right size Facebook image to be shared so that your posts will look fantastic.

Indeed, Yoast is one of our top go-to tools for social media engagement here at Contentworks.


Once a simple RSS automation tool that published content from blogs on a pre-set automated schedule, Dlvr.it has come on leaps and bounds due to increasing popularity. Now, the features list is highly expansive allowing you to do a whole range of cool things such as recycling content and bulk scheduling hundreds of social media posts! This tool is also great for RSSing from reputable financial content sites like Bloomberg.

If you struggle to be next to your computer all day every day (or simply don’t want to be because of other commitments) but don’t want your social strategy to suffer, this is certainly a handy tool for you!


IFTTT stands for IF This Then Than and is an automation tool that is simple, free and easy to use. It helps your apps and devices to get in sync and allows you to tailor the way you share content to Facebook, Twitter and other social networks. If you’re always making small mistakes like posting a link instead of a picture, this will save you a lot of hassle. And, if you’re familiar with fellow automation tool Zapier then you’ll pick up how to use IFTTT in no time.

Sure, it’s in no way a full-stack social media management tool, but it does offer some cool automated recipes that will save you plenty of time.


Woobox is your best friend when it comes to creating exciting marketing campaigns. Regarding client engagement, you can’t just run any old contest on any old page – especially in financial services marketing which is not only heavily regulated by governing bodies like CySEC but also highly competitive with companies pulling out all the stops to get ahead. You need proper terms and conditions, rules and entry processes to prevent automated bots and that’s where Woobox can help.

At Contentworks, we use this handy tool to run sweepstakes, contests, giveaways, hashtag contests, polls and much, much more! It essentially allows us to be engaging and fun in an interesting and interactive way.


With marketing, being aware of breaking news and all the latest happenings across the globe is essential – especially in the finance sector which changes so quickly from day-to-day. This tool is ideal for checking hashtags across the web giving you instant access to vital information. You can also register your own branded hashtags to help improve SEO and boost exposure. Branded hashtags increase your market presence and makes it easier for people to find you.

What’s your favourite social media or content marketing tool? Tweet me @Charli_Says or contact me for help with your marketing strategy.

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