Top Twitter Business Influencers
Social Media has revolutionized the way individuals and businesses communicate throughout the world. During the last 10 years there have been several major players in the social media limelight which have competed for businesses advertising dollars. Twitter, is a dominant force in the social media space providing access to millions of users on a daily basis and it’s packed with top Twitter business influencers who use an automate Twitter tool, as well as other tools, to help with the management of their pages so they can keep on top of what they are putting out.
Twitters creation was not filled with a lot of fanfare and for the most part the company flew under the radar for years before it became publicly traded. In 2007 during a conference sponsored by The South by Southwest Conferences & Festivals, Twitter began to gain traction and recognition as a social media influencer.
The South by Southwest Conferences & Festivals offers a forum for originally created music, emerging technologies and independent films. By receiving the top web award at the festival, Twitter’s follower numbers jumped in a short span of time from twenty thousand tweets per day to sixty thousand tweets per day. Tweets are short bursts of dialog and information from users.
Again, the rise of Twitter was somewhat bland but the overall growth of the company was mammoth. During the last quarter of 2007 the number of tweets jumped to over 400,000. The number of tweets grew exponentially to 100 million tweets per quarter on average during 2008. Twitter’s growth was so astronomical that in the first quarter of 2010 it was reported that Twitter users submitted 50 million tweets per day throughout the month of February.
The social media phenomenon as a source of marketing to businesses and consumers has changed drastically over the last 10 years. Companies such as Twitter have created a niche market for itself within the social media arena. In the past, consumers could be described as passive recipients of relational marketing material. In today’s social networking environment companies/sites have created an environment which has allowed companies/organizations to interface directly with their customers which has provided companies the opportunity to go viral. Going viral throughout the internet is very important for companies which allow organizations to obtain prospects through avenues such as word of mouth marketing, reviews as well as endorsements. In addition, emotional bonding is paramount to fan loyalty for companies who are marketing their products particularly within social media.
There are numerous business leaders and entrepreneurs that use Twitter to reach a vast audience of individuals. The following is a list of the top influencers on Twitter.
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Cuban’s biggest business deal was his sale of Broadcast.com to Yahoo in 1999 for $5.7 billion in Yahoo stock. In addition, Cuban is well known for his ownership of the NBA team the Dallas Mavericks and his appearance on Shark Tank. Cuban has a tendency to have an opinion on every topic and likes to discuss business regularly and how to make money.
[ctt title=”Bill Gates, the founder of Microsoft has more than 28 million followers. ” tweet=”Bill Gates, the founder of Microsoft has more than 28 million followers. @Charli_Says” coverup=”eb6Kp”]
His quest to enhance education in the United States through Common Core learning is a driving force behind many of the projects he funds. Gates uses Twitter to provide his view on education, making him one of the most influential users of Twitter.
Ken Blanchard is a well-respected author and expert in the field of management. His number one selling book The One Minute Manager, was co-authored with Spencer Johnson, and sold over 13 million copies and was translated in 37 languages. In addition, Mr. Blanchard has produced over 30 bestselling books within the field of business.
Ken Blanchard’s Twitter handle is @kenblanchard and he presently has over 236,000 followers through Twitter.
Another person with a powerful presence on Twitter is Sarah Needleman who works with the Wall Street Journal and writes about the videogame industry. Prior to writing about the video game industry Ms. Needleman wrote about small business and careers. Also, she authored Accidental Entrepreneur and specializes on topics such as social media and getting funding dollars for startups.
Sarah Needleman’s Twitter handle is @saraheneedleman and she presently has 17 thousand followers though Twitter.
Richard Branson is the Founder of Virgin Group which is a global multi-conglomerate enterprise which has over 400 companies. Branson has a major presence on Twitter. Some of the businesses which Richard Branson has created are Virgin Atlantic Airways, Virgin Mobile, Virgin Blue and Virgin Trains. Mr. Branson’s net worth is over $5 billion dollars. One of the elements that make Richard Branson so unique is his willingness and enjoyment of sharing his experiences in running and operating companies and providing advice to entrepreneurs.
Richard Branson’s Twitter handle is @richardbranson and he presently has 7 million Twitter followers.
Tom Peters has been offering his business advice and understanding of business management through Twitter for years. Peters Twitter handle is @tom_peters and he presently has over 135,000 followers through Twitter. In addition, Peters is also known for his bestselling book “In Search of Excellence” which he co-wrote with Robert Waterman. Some of his other books include Liberation Management and The Pursuit of Wow!
Jason Falls is a well-respected author and has a major presence as a speaker in the social and digital marketing space. Falls is a senior VP for digital strategy at a company called Elasticity which is an integrated marketing organization.
Presently, Mr. Falls has over 101 thousand followers on Twitter and his Twitter handle is @JasonFalls.
In closing, Twitter is a fantastic social media website which allows its end users to follow top business influencers which can help up and coming entrepreneur better understand opportunities and possibly make the right business calls when necessary.
I hope you enjoyed reading about the top Twitter business influencers. For social media and content management please click here to contact me.
