Article written by Charli and published at AgoraPulse, leaders in social media management software.
No, TikTok isn’t just for teens anymore. Its popularity has spread far and wide. Now, it’s a huge place of opportunity for social media marketers and managers.
Let’s lay it on the table. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. But TikTok and its user base are rapidly growing. In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. As the director of leading content marketing agency Contentworks, I have to stay on top of the latest trends. So, no more procrastinating! TikTok isn’t going anywhere, and we all need to embrace it. Enough of the tough love, try these three ideas if you’re new to TikTok marketing.