How to Perform a Competitor Analysis on Twitter That Helps You Nab More Business

Article written by Charlotte and published at Agorapulse. Leaders in social media management software.

What’s your competition doing? (You should be able to answer that quickly.) One way to find out is by doing a competitor analysis on Twitter.

When I first begin working with a new client to provide social media management at Contentworks Agency, I run a quick competitor analysis. A competitive analysis finds and analyzes your competition to see what their strengths and weaknesses are and how those compare to your own.

In this article, I’m going to share my top techniques and tricks to perform a competitor analysis on Twitter. Why Twitter? In my experience, this is the platform that scares people the most, and it’s also my favorite one (don’t tell the others).

Let’s do this.

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