Charlotte On The Marketing Panel – Virtual Vision Finance

Article Written by Contentworks Agency

Virtual Vision Finance, by Ultimate Fintech, producers of the iFXEXPO took place on June 10 2020. As media partner, the Contentworks Agency team was eager to check out this one of a kind interactive virtual expo. We were also eager to tune into the Marketing for Social Distancing: Marketing & Acquisition Tips panel at 16:00 where our Director Charlotte Day was a speaker.

About Virtual Vision Finance

100+ exhibiting brands, 5,000+ targeted visitors, top panel discussions, interactive chat rooms, private chat for booth reps and tons of video and presentation options. All this was available to Virtual Vision Finance attendees via an easy to use platform. Attendees could visit the exhibit hall, auditorium, workshops, information desk or video vault and resources anytime they wanted.

Speaking after the expo, Ultimate Fintech Head of Marketing, Dusan Camilovic told Contentworks Agency:

“We are delighted with Virtual Vision Finance. It took an immense amount of prep time and energy to make the event happen and for that I want to say thanks to our team. The Ultimate Fintech team is the best in the finance/ fintech space, and they have excelled themselves in these challenging times.”

Dusan added

“Feedback from brokers, service providers and sponsors has been really positive. Plenty of valuable connections have been made and essential information shared.”

Marketing for Social Distancing: Marketing & Acquisition Tips

The marketing panel featuring our own Director Charlotte Day was of course a highlight for us. The panel touched on critical information regarding ad spend, social media for the pandemic age and new covid-19 content marketing demands. It also looked ahead to predictions for forex marketing in future months.

Panelists included:
Laoura Salveta (moderator) | Partner & Director of Marketing | 120Advertising
Marc Hiney | Head of International Finance (FX / Cryptocurrency) | AdRoll
Panos Lamprakos | Head of Finance & Gaming (GR, BG, CY, MT) | Google
Nicc Lewis | CEO & Founder | Expozive Marketing & Marcom
Charlotte Day | Creative Director | Contentworks Agency
Ilan Azbel | CEO | Autochartist


During the panel, Charlotte stated:

“Right now our brokers want actionable content that speaks to their traders. Should we trade oil when it’s low? Is bitcoin a safe-haven? Should I trade volatile NFPs? These are all questions we need to be addressing with content.”

Additionally, she reiterated that recently the main content marketing demands have been for breaking news and analysis, videos that explained the market effects of coronavirus and new marketing strategies attuned to the pandemic landscape.

She also joked that forex CEOs dancing on TikTok was set to be the next forex marketing trend. You heard it here first. A complete video of the marketing panel is now available on YouTube. Check it out and let us know your thoughts.

Charlotte is a leading content marketing strategist heading up social media and storytelling at finance and tech marketing agency Contentworks. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs, runs content marketing workshops and frequently speaks at events. To request availability for events of panel participation please click here to contact Charlotte.

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