Category Archives: Social Media

Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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Should I Use Emojis on Twitter?

Emojis are now a language in their own right especially on social media. With social networks now leaning away from text based posts and instead favoring visual messages, the popularity of emojis is greater than ever. So should I use emojis on Twitter? In this article I’m going to show you how you can use

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5 Smart Ways to Market to Women

Getting your brand noticed by women is becoming more and more difficult. Integrated social media, billions of hours of YouTube video and competing pay per click banners all make for an uphill battle to capture the attention of busy women. While there is no one-size-fits-all,  below we look at 5 smart ways to market to women

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Are your Social Media Accounts at Risk?

Are your social media accounts at risk? Hacking is a real problem in this modern, technology-driven world and yet many companies within the finance sector are leaving the door wide open for cyber criminals by not conducing regular risk assessments of critical systems. The WannaCry ransom attack of May 2017 affected more than 200,000 computers

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5 Funny Social Media Predictions for 2018

This article 5 Funny Social Media Predictions for 2018, was originally published at AgoraPulse, leaders in social media management software. By now you will all have read some social media predictions for 2018. Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality

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