Category Archives: Social Media

What 2017, Year of the Rooster Means for Social Marketers

2017 is the Year of the Rooster on the Chinese Zodiac calendar, commonly known as the Farmers’ Calendar. In the digital age of social media marketing, it is also relevant for marketers and content creators looking to tap into new markets. What 2017, Year of the Rooster Means for Social Marketers The Year of the

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The Ultimate Guide to More Social Media Shares

Charli’s article The Ultimate Guide to More Social Media Shares was first published at AgoraPulse, leaders in social media management software. Whether you are using Facebook, Twitter, Instagram or any other social media platform one thing is true: social sharing matters! Social sharing creates awareness of your brand, increases ROI and multiplies your fan base.

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Pssst … This Is What They Said About Your Brand! Why Your Online Reputation Is Important

Are you listening to what people are saying about your brand? Sure you post on social media and read your comments and replies but what about everywhere else? Do you pay attention to what people say about you on the internet? Googling your company name is a good start but will you remember to do

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Christmas Social Media Etiquette

It’s nearly Christmas 2016 and with that we are all getting into the holiday mood… Christmas parties… drinks… presents we love it! It’s a great time of year but what about your Christmas social media etiquette? Whether you are a brand or an end user it is important that you don’t forget your online manners this

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You Are Not A Number… How To Engage Your Social Media Audience

As a Social Media Manager I know it can be easy to forget that every follower on every single one of your social networks represents a real person. Just think about that for a moment. If you have 20,000 followers on Facebook then you have 20,000 real people with likes, dislikes, interests and of course

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Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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CEOs on Twitter: Brilliant Idea or Total Fail?

The article below is one I have written and published first at AgoraPulse– The Social Media Management Experts. Social media breaks down the barriers between brands and users. So it’s no surprise that well-placed CEOs on Twitter can add a much needed human element to a corporation. A recent study by BrandFog showed that 82 percent of respondents were

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12 Days of Christmas 2016

Christmas 2016 is coming but for social media managers there is no chance of anything slowing down… if anything we get more notifications,campaigns and an increased workload over the festive period! So in honour of all those social media managers who work 24/7 to keep their pages running smoothly I proudly present 12 Days of Christmas

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Virtual Reality in Marketing: What Works, What Doesn’t

Virtual Reality (VR) is one of the most ambitious innovations in the world of technology, one that is under a lot of pressure to succeed. With companies like Facebook entering the VR space, the market appears to be finally gaining momentum. While still in its infancy, VR is a potentially powerful marketing tool that can

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Twitter Will Push Twitter Video In Its Latest Strategy

As social media evolves, companies are doubling down on dynamic content to capture users’ attention. Twitter, one of the world’s largest social media platforms, has recognized this trend by making video the centre of its new engagement strategy. Here’s How Twitter Will Push Video In Its Latest Strategy Suzy Nicoletti, Twitter’s new Australian managing director,

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