Some brands just aren’t cutting it on social media are they. Poor user engagement, negative PR, unsuccessful contests and flopping campaigns are all signs of an unpopular brand. Is it happening to you? Here are 6 ways to avoid being a hated brand on social media. Firstly it is worth noting that social media is
Easter is approaching and of course for marketers this can mean only one thing… how can we use Easter to sell our product/promote our services? Mercenary? Yes but true nevertheless! With this in mind here are 5 creative marketing ideas for Easter! 1. Send an Easter Email Why not send your client database an Easter greetings
As a Social Media Manager I find myself using these phrases on a daily basis: “Size doesn’t matter”, “less is more” and “bigger isn’t always better”! Cliches right? Probably but when it comes to social media marketing there is a common misconception that bigger is better. It’s easy for company CEOs, directors and shareholders to
Emojis are now a language in their own right especially on social media. With social networks now leaning away from text based posts and instead favoring visual messages, the popularity of emojis is greater than ever. So should I use emojis on Twitter? In this article I’m going to show you how you can use
Spring is definitely here and with it comes talk of Spring Cleaning. I hate the word cleaning but I love that it means throwing out old things, starting afresh and making space for new and exciting opportunities. So with that in mind let’s talk about how to Spring Clean Your Social Media Profiles and even better
In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is
As a Social Media Manager I am frequently asked for my tips on successful online networking. Successful social media management is complex and there is no easy route to success however I want to share with you my own golden rule … it’s called the 80/20 approach to social media marketing success. What is the
Let’s face it, graphics are everything when it comes to great social media posts. Statistics show that posts with accompanying images or videos are over 40% more likely to be viewed than those without. Ok you get it…images are cool but what if you can’t afford the hefty subscriptions leveraged by some stock photo sites?
So you have decided to rebrand … exciting right? A new name alone can breathe new life into your business if the marketing is handled right. But… what about the social media? The difficulties of rebranding on social media are often undervalued and under thought but they are immense! If your rebrand simply involves a
As a Social Media Manager I can tell you there’s a lot more going on than you realise. In fact the perky world of social media has a dark side which is often frequented by people like… ummm … myself! Yes, a good social media manager will know the 5 Dirty Social Media Tricks You
