Category Archives: Social Media

How Do You Explain Social Media To Your CEO?

In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is

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The 80/20 Approach To Social Media Marketing Success

As a Social Media Manager I am frequently asked for my tips on successful online networking. Successful social media management is complex and there is no easy route to success however I want to share with you my own golden rule … it’s called the 80/20 approach to social media marketing success. What is the

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7 Awesome Sites With Free Stock Photos

Let’s face it, graphics are everything when it comes to great social media posts. Statistics show that posts with accompanying images or videos are over 40% more likely to be viewed than those without. Ok you get it…images are cool but what if you can’t afford the hefty subscriptions leveraged by some stock photo sites?

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The Difficulties of Rebranding on Social Media

So you have decided to rebrand … exciting right? A new name alone can breathe new life into your business if the marketing is handled right. But… what about the social media? The difficulties of rebranding on social media are often undervalued and under thought but they are immense! If your rebrand simply involves a

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5 Dirty Social Media Tricks You Didn’t Know Happened

As a Social Media Manager I can tell you there’s a lot more going on than you realise. In fact the perky world of social media has a dark side which is often frequented by people like… ummm … myself! Yes, a good social media manager will know the 5 Dirty Social Media Tricks You

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6 Quick Valentines Ideas For Your Social Media Networks

Ah… Valentine’s Day… love it or hate it when we are talking about social media management we have to at least acknowledge it! As a Social Media Manager I know that regardless of the industry whether it is beauty, fitness or even finance we need to think about campaign ideas. So while I’m thinking… here’s

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Social Media and Marketing Lessons from Fake News Sites

Fake news has been strongly blamed for a lot of things that happened last year, from Hillary Clinton’s election loss to Facebook’s stock decline. Among the popular ones that circulated last year were Pope Francis’ endorsement of Donald Trump, Hillary’s alleged emails with John Podesta, Obama’s decision to ban the Pledge of Allegiance in schools,

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5 Tweetdeck Power Hacks

Ok I admit it… I love Tweetdeck the Twitter scheduling tool which allows you to manage multiple accounts in one place. Yes there are tons more inclusive social media management tools on the market such as Hootsuite but I love this old favourite! So that said what can you do with it? Here are my

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How To Respond To Negative Social Media Comments

As a Social Media Manager I have had my fair share of negative social media comments. Perhaps I have had several people’s share of negative social media comments! My latest article How to respond to negative social media comments takes a look at when you need to respond to negative comments on your social media

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7 Awesome Social Media Campaigns of 2016

2016 was an unforgettable year for social media campaigns. With so much material to work with, the past 12 months delivered top-notch outreach campaigns that not only covered the biggest events, but got us thinking about everything from artificial humans to Donald Trump. In the following article, I survey 7 awesome social media campaigns of 2016.

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