Category Archives: Social Media

7 Marketing Ideas for International Women’s Day

International Women’s Day is coming up on March 8th. As a digital marketing manager I’m always thinking about how I can turn events like this into profitable marketing campaigns. So with that in mind here are 7 Marketing Ideas for International Women’s Day you can try out for yourself! It goes without saying that if

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Social Media: The New Art of Persuasion for Business and Marketers

Social media has revolutionized the way we interact, conduct business and keep up to speed with the world around us. If you’re a marketer or small business, you’ve no doubt uncovered the power of social media to win over new business and build trust and influence with a wider market. Social proof is an essential

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Are your social media fans feeling the love this Valentine’s Day?

It’s a little soppy, I admit (and just a tad commercial), but Valentine’s Day is a great time to share the love with your social media fans. There will be hearts, flowers, teddies and chocolates everywhere you look on February 14th, but if you want to create a long-lasting bond that won’t wilt with the

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Should Your Business Be on Instagram?

As a Social Media Manager I was recently asked by a shareholder … “When are you going to put us on Instagram?” The answer was “I’m not” but the reasoning behind it was more complex. Should your business be on Instagram? Read my 5 point checklist and if you answer yes to 3 or more

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CEOs on Twitter: Brilliant Idea or Total Fail?

The article below is one I have written and published first at AgoraPulse– The Social Media Management Experts. Social media breaks down the barriers between brands and users. So it’s no surprise that well-placed CEOs on Twitter can add a much needed human element to a corporation. A recent study by BrandFog showed that 82 percent of respondents were

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Exploring Chinese Social Media

As a Global Social Media Manager I have to know about digital marketing sites around the world, even if I am not directly responsible for managing them. One of the huge headaches most social media managers will encounter begins when Exploring Chinese Social Media Networks. They are difficult because they predominantly use different networks and

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5 Reasons Your Company Needs a Community Manager

Estimates show that around half of all companies have a community manager. Businesses who have yet to hire one (or even define the role) have probably found that they are lacking execution across several business domains and social media channels. To put it simply, a community manager serves as a company’s digital ambassador. They manage multiple

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Secret Social Media Engagement Hacks You Shouldn’t Be Without

Article originally published at Agorapulse, leaders in social media management software. In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic,

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3 Winter Marketing Campaigns to Jingle Your Bells

Christmas is a marketers dream and with New Year also giving you the chance to play on post-binge diets, resolutions, gym membership, sales shopping and more – there’s no excuse not to pull a few tricks out of your Christmas stocking. With this in mind, here are 3 winter marketing campaigns to jingle your bells.

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Will Your Business Sell on Facebook this Holiday Season?

Looking to sell via Facebook? Check out my article at AgoraPulse– home of social media management tools Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s

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