Category Archives: Social Media

Exploring Chinese Social Media

As a Global Social Media Manager I have to know about digital marketing sites around the world, even if I am not directly responsible for managing them. One of the huge headaches most social media managers will encounter begins when Exploring Chinese Social Media Networks. They are difficult because they predominantly use different networks and

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5 Reasons Your Company Needs a Community Manager

Estimates show that around half of all companies have a community manager. Businesses who have yet to hire one (or even define the role) have probably found that they are lacking execution across several business domains and social media channels. To put it simply, a community manager serves as a company’s digital ambassador. They manage multiple

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Secret Social Media Engagement Hacks You Shouldn’t Be Without

Article originally published at Agorapulse, leaders in social media management software. In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic,

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3 Winter Marketing Campaigns to Jingle Your Bells

Christmas is a marketers dream and with New Year also giving you the chance to play on post-binge diets, resolutions, gym membership, sales shopping and more – there’s no excuse not to pull a few tricks out of your Christmas stocking. With this in mind, here are 3 winter marketing campaigns to jingle your bells.

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Will Your Business Sell on Facebook this Holiday Season?

Looking to sell via Facebook? Check out my article at AgoraPulse– home of social media management tools Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s

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Does Your Social Media Need A Privacy Policy?

I recently decided that it was high time I played it safe and wrote a privacy policy for one of my large social media pages which has in excess of 200,000 fans. A privacy policy is commonplace on most websites and tells users how their information will be used by the corporation. Importantly, the privacy

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Employee advocacy on Social Media

Employee advocacy on social media was first written and published at AgoraPulse – The Social Media Management Experts As a Social Media Manager it seems like your responsibilities are endless right? You have to create your social campaigns, manage all your pages, respond on blogs and forums whilst also making sure that you’re hitting your targets….

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Beware the Perils of Paid Facebook Advertising

Facebook advertising is now a daily necessity for many of us promoting pages on the popular social network. However beware the perils of paid Facebook advertising because if you are not careful you could end up spending a lot more than you planned! Here are my favourite three Facebook advertising perils and yes before you

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Nightmare on Social Media Street

Every social media manager has a story or two to tell about their worst mistake, their worst fan or their worst campaign. In my latest article Nightmare on Social Media Street I am going to share with you my top 3 social media horror stories. So … turn on the light… lock all the doors

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BOO! 6 Quick Social Media Ideas For Halloween!

Boo! Don’t get scared but it’s not long until Halloween! So what are you going to do with your social media channels? Here are 6 quick social media ideas for Halloween that won’t take long to set up and which can increase your followers, CTR (click through rate) and hopefully your ROI (return on investment).

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