Category Archives: Social Media

Create a Mailing List From Your Social Media

If you are running your social media networks successfully then you could have a huge untapped resource of email addresses and names at your fingertips. I’m not talking about knowing the names and profiles of your fans… I’m talking about actually legitimately getting their email addresses so you can add them to your mailing list

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Making Sense of Marketing Calculations

I recently received a tweet from one of my followers asking me what I meant by CPA (Cost Per Acquisition). It got me thinking… how many people actually understand marketing calculations and metrics? If you think that marketing is solely about being creative then you’re wrong because today it is also about using calculations and

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How Twitter can help investors stay ahead of the market

With more than 300 million monthly users and 500 million posts every day, Twitter is a clear powerhouse in the realm of social media. But staying in touch and following trending topics aren’t the only things the microblogging site can enable its users to do — Twitter can also keep investors stay ahead of the

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3 Facebook Page Tools You Didn’t Know About

However experienced you are at social media management, there are always new tricks to learn and tools to discover. For me, discovering a new Facebook page tool is like finding an unopened gift two weeks after Christmas.. I love it! So I thought I would share my recent findings with you in my article 3

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5 Social Media Lessons We Learnt From United

If you missed the United Airline “incident” of April 9th 2017, where were you? The horrific images of a passenger being dragged bloodied and screaming from a United Airlines plane were soon the social media event of the day and trended on Facebook and Twitter. In this article, I’m not looking at the incident itself but

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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6 Ways To Avoid Being A Hated Brand on Social Media

Some brands just aren’t cutting it on social media are they. Poor user engagement, negative PR, unsuccessful contests and flopping campaigns are all signs of an unpopular brand. Is it happening to you? Here are 6 ways to avoid being a hated brand on social media. Firstly it is worth noting that social media is

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5 CREATIVE MARKETING IDEAS FOR EASTER!

Easter is approaching and of course for marketers this can mean only one thing… how can we use Easter to sell our product/promote our services? Mercenary? Yes but true nevertheless! With this in mind here are 5 creative marketing ideas for Easter! 1. Send an Easter Email Why not send your client database an Easter greetings

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Bigger Isn’t Always Better In Social Media Management!

As a Social Media Manager I find myself using these phrases on a daily basis: “Size doesn’t matter”, “less is more” and “bigger isn’t always better”! Cliches right? Probably but when it comes to social media marketing there is a common misconception that bigger is better. It’s easy for company CEOs, directors and shareholders to

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Should I Use Emojis on Twitter?

Emojis are now a language in their own right especially on social media. With social networks now leaning away from text based posts and instead favoring visual messages, the popularity of emojis is greater than ever. So should I use emojis on Twitter? In this article I’m going to show you how you can use

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