Category Archives: Social Media

Social Media: The New Art of Persuasion for Business and Marketers

Social media has revolutionized the way we interact, conduct business and keep up to speed with the world around us. If you’re a marketer or small business, you’ve no doubt uncovered the power of social media to win over new business and build trust and influence with a wider market. Social proof is an essential

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5 Proven Ways To Drive Traffic To Your Online Store

Your products are awesome, your prices are good so why aren’t people buying? In this article, Charli Says gives you 5 proven ways to drive traffic to your online store and increase your sales! #1 Grand Opening via GIPHY Did you actually launch your online store? If not then you need to plan your grand

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The Pros and Cons of Facebook Live for Brands

Earlier this summer Facebook announced plans to expand its already successful live broadcasting platform. This included clever updates like two-person broadcasts, special filters and waiting rooms for viewers. For many businesses, Facebook Live looks like a no-brainer. Is your business ready for Facebook Live? Read some of the pros and cons of Facebook live for brands Pros

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Facebook Boost Your Way To Success

Facebook Boost is a page tool which has been around for a while but it is often misused. Facebook Boost Your Way To Success by learning how to choose people through targeting based on location, interests, age and gender. What is Facebook Boost? Using Facebook Boost you can promote your posts to a wider audience

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Create a Mailing List From Your Social Media

If you are running your social media networks successfully then you could have a huge untapped resource of email addresses and names at your fingertips. I’m not talking about knowing the names and profiles of your fans… I’m talking about actually legitimately getting their email addresses so you can add them to your mailing list

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Making Sense of Marketing Calculations

I recently received a tweet from one of my followers asking me what I meant by CPA (Cost Per Acquisition). It got me thinking… how many people actually understand marketing calculations and metrics? If you think that marketing is solely about being creative then you’re wrong because today it is also about using calculations and

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How Twitter can help investors stay ahead of the market

With more than 300 million monthly users and 500 million posts every day, Twitter is a clear powerhouse in the realm of social media. But staying in touch and following trending topics aren’t the only things the microblogging site can enable its users to do — Twitter can also keep investors stay ahead of the

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3 Facebook Page Tools You Didn’t Know About

However experienced you are at social media management, there are always new tricks to learn and tools to discover. For me, discovering a new Facebook page tool is like finding an unopened gift two weeks after Christmas.. I love it! So I thought I would share my recent findings with you in my article 3

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5 Social Media Lessons We Learnt From United

If you missed the United Airline “incident” of April 9th 2017, where were you? The horrific images of a passenger being dragged bloodied and screaming from a United Airlines plane were soon the social media event of the day and trended on Facebook and Twitter. In this article, I’m not looking at the incident itself but

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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