Category Archives: Social Media

5 Smart Ways to Market to Women

Getting your brand noticed by women is becoming more and more difficult. Integrated social media, billions of hours of YouTube video and competing pay per click banners all make for an uphill battle to capture the attention of busy women. While there is no one-size-fits-all,  below we look at 5 smart ways to market to women

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Are your Social Media Accounts at Risk?

Are your social media accounts at risk? Hacking is a real problem in this modern, technology-driven world and yet many companies within the finance sector are leaving the door wide open for cyber criminals by not conducing regular risk assessments of critical systems. The WannaCry ransom attack of May 2017 affected more than 200,000 computers

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The Difficulties of Rebranding on Social Media

So you have decided to rebrand … exciting right? A new name alone can breathe new life into your business if the marketing is handled right. But… what about the social media? The difficulties of rebranding on social media are often undervalued and under thought but they are immense! If your rebrand simply involves a

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7 Graphic Design Tips For Non Designers

As a social media manager I know that there may be times when you need to do a little designing of your own. Perhaps you need to create memes for your social media channels or a quick poster for your door. So how can you design when you’re not a designer? With sites like Canva

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5 Funny Social Media Predictions for 2018

This article 5 Funny Social Media Predictions for 2018, was originally published at AgoraPulse, leaders in social media management software. By now you will all have read some social media predictions for 2018. Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality

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Virtual Reality and Your Brand: What’s Really Possible?

So, you’re kind of excited about the whole virtual reality thing and want to use it as part of your business marketing strategy – but there’s one issue. Your budget. It’s already stretched and an excess of funds doesn’t seem to be coming your way anytime soon. Money is a real issue for many companies

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How to Leverage Social Media for Events

How can you leverage social media for events? Corporate events are a great way to meet new people, increase brand awareness and demonstrate innovative services. In fact, a whopping 80% of marketers believe live events are critical to their company’s success, but with so many businesses embracing the whole ‘networking’ thing – how can you

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Why You Should Be Using Linkedin Video

Since its inception back in August 2017, LinkedIn native video became one of the most useful tools on the platform. Social media websites brought native video into the equation less than a decade ago, after observing the way users kept migrating towards areas featuring video content, such as YouTube or Vimeo. Vines (short-videos) assaulted the

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Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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Twitter ends automation – how marketers are affected

As the marketing world digests Twitter’s crackdown on automation – I must admit I’m feeling rather excited about the changes. OK, so automation has become our best friend. It’s loved by time-saving marketing gurus across the world but changes to TweetDeck and the Twitter API could actually result in a lot more interesting content circulating

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