Following a tumultuous few years including the Cambridge Analytica Scandal and an awkward conversation about ‘the internet’ to Congress, Facebook is back in the spotlight again. For all the wrong reasons. Again. If you’ve been caught up elsewhere, you might have missed the huge drama surrounding hate speech and ad dollars. So, what’s it all
Well hello summer 2020. Where did you come from? Things aren’t quite the same this year, are they? And while I don’t want to bang on about “C who shall not be mentioned” and how downright depressing it’s been, the pandemic will undoubtedly impact seasonal marketing. So, what’s the current mood? Are we all gagging
With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation of your brand. Here are
Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers
Launched in June 2018 as a YouTube competitor, IGTV is Instagram’s dedicated video platform and is now an integral part of many social media strategies. With mobile video set to account for 78% of all mobile data traffic by 2021, IGTV is bang on trend. But can IGTV be used as an effective marketing tool?
Social distancing, manic hand sanitising and lockdowns continue. But how are brands handling Covid-19? I’m looking at Marketing During a Pandemic – How 10 Brands Handled It. Before we delve into some awesome marketing examples, it’s important to understand the current climate. So, here’s a rundown of the latest stats. The bad news… According to
In the past decade, social media has taken marketing to dizzying heights. With millions of people glued to their devices, social media apps have provided brands with a sea of eyes to market their products and services to. TikTok is the latest app to make a splash, frothing with so much online activity it’d be
Article published at AgoraPulse, leaders in social media software. Have a tight budget? Need to be extra-smart with your social media budget? Check out these tips for making the most of it. Social media managers rarely boast about large budgets. Most can be found enviously gazing at the IT team that has been lavished with
I recently ran a poll on my channels asking you for my next article topic. Overwhelmingly, most of you want to know how to generate finance leads from social media. As COVID-19 forces companies to shut their doors and sales teams are sent home, online marketing is more important than ever. Social media platforms are
International Women’s Day is coming up on March 8. But, how can you use the day to benefit your sales as well as womankind? I’m taking a look at 3 Marketing Ideas for International Women’s Day that do both. Think the world is fair for women? It’s not. Here are some stats that illustrate why
