However experienced you are at social media management, there are always new tricks to learn and tools to discover. For me, discovering a new Facebook page tool is like finding an unopened gift two weeks after Christmas.. I love it! So I thought I would share my recent findings with you in my article 3
If you missed the United Airline “incident” of April 9th 2017, where were you? The horrific images of a passenger being dragged bloodied and screaming from a United Airlines plane were soon the social media event of the day and trended on Facebook and Twitter. In this article, I’m not looking at the incident itself but
If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky
Some brands just aren’t cutting it on social media are they. Poor user engagement, negative PR, unsuccessful contests and flopping campaigns are all signs of an unpopular brand. Is it happening to you? Here are 6 ways to avoid being a hated brand on social media. Firstly it is worth noting that social media is
Easter is approaching and of course for marketers this can mean only one thing… how can we use Easter to sell our product/promote our services? Mercenary? Yes but true nevertheless! With this in mind here are 5 creative marketing ideas for Easter! 1. Send an Easter Email Why not send your client database an Easter greetings
When it comes to Twitter speed is important and so in true Twitter style I present 20 Quick Twitter Tips For Newbies to help you get started and power up your channel! Whether you are a beginner or a pro, you can read more Twitter tips right here in my blog! 1. Choose a Twitter handle that
As a Social Media Manager I find myself using these phrases on a daily basis: “Size doesn’t matter”, “less is more” and “bigger isn’t always better”! Cliches right? Probably but when it comes to social media marketing there is a common misconception that bigger is better. It’s easy for company CEOs, directors and shareholders to
When I’m writing for finance brands it’s essential that I remain connected to the financial markets in order to write effectively. By following the best writers on Twitter I can receive timely, informed views about the complex world of finance immediately after important movements in the market. So here we go… let’s look at the Top 20 Finance
Emojis are now a language in their own right especially on social media. With social networks now leaning away from text based posts and instead favoring visual messages, the popularity of emojis is greater than ever. So should I use emojis on Twitter? In this article I’m going to show you how you can use
Spring is definitely here and with it comes talk of Spring Cleaning. I hate the word cleaning but I love that it means throwing out old things, starting afresh and making space for new and exciting opportunities. So with that in mind let’s talk about how to Spring Clean Your Social Media Profiles and even better
