Category Archives: Social Media

The Difficulties of Rebranding on Social Media

So you have decided to rebrand … exciting right? A new name alone can breathe new life into your business if the marketing is handled right. But… what about the social media? The difficulties of rebranding on social media are often undervalued and under thought but they are immense! If your rebrand simply involves a

Read More

5 Dirty Social Media Tricks You Didn’t Know Happened

As a Social Media Manager I can tell you there’s a lot more going on than you realise. In fact the perky world of social media has a dark side which is often frequented by people like… ummm … myself! Yes, a good social media manager will know the 5 Dirty Social Media Tricks You

Read More

6 Quick Valentines Ideas For Your Social Media Networks

Ah… Valentine’s Day… love it or hate it when we are talking about social media management we have to at least acknowledge it! As a Social Media Manager I know that regardless of the industry whether it is beauty, fitness or even finance we need to think about campaign ideas. So while I’m thinking… here’s

Read More

Social Media and Marketing Lessons from Fake News Sites

Fake news has been strongly blamed for a lot of things that happened last year, from Hillary Clinton’s election loss to Facebook’s stock decline. Among the popular ones that circulated last year were Pope Francis’ endorsement of Donald Trump, Hillary’s alleged emails with John Podesta, Obama’s decision to ban the Pledge of Allegiance in schools,

Read More

5 Tweetdeck Power Hacks

Ok I admit it… I love Tweetdeck the Twitter scheduling tool which allows you to manage multiple accounts in one place. Yes there are tons more inclusive social media management tools on the market such as Hootsuite but I love this old favourite! So that said what can you do with it? Here are my

Read More

Create a Mailing List From Your Social Media

If you are running your social media networks successfully then you could have a huge untapped resource of email addresses and names at your fingertips. I’m not talking about knowing the names and profiles of your fans… I’m talking about actually legitimately getting their email addresses so you can add them to your mailing list

Read More

How To Respond To Negative Social Media Comments

As a Social Media Manager I have had my fair share of negative social media comments. Perhaps I have had several people’s share of negative social media comments! My latest article How to respond to negative social media comments takes a look at when you need to respond to negative comments on your social media

Read More

Making Sense of Marketing Calculations

I recently received a tweet from one of my followers asking me what I meant by CPA (Cost Per Acquisition). It got me thinking… how many people actually understand marketing calculations and metrics? If you think that marketing is solely about being creative then you’re wrong because today it is also about using calculations and

Read More

Exploring Chinese Social Media

As a Global Social Media Manager I have to know about digital marketing sites around the world, even if I am not directly responsible for managing them. One of the huge headaches most social media managers will encounter begins when Exploring Chinese Social Media Networks. They are difficult because they predominantly use different networks and

Read More

7 Awesome Social Media Campaigns of 2016

2016 was an unforgettable year for social media campaigns. With so much material to work with, the past 12 months delivered top-notch outreach campaigns that not only covered the biggest events, but got us thinking about everything from artificial humans to Donald Trump. In the following article, I survey 7 awesome social media campaigns of 2016.

Read More