Can I afford influencer marketing? That’s a question often asked by our clients. Influencer marketing is becoming an increasingly popular way to spread brand awareness but can you afford it? If, like many brands, you’ve already trashed the idea labelling it ‘too expensive’, think again. Influencer marketing works well in all sectors. As Director of
Social media management is largely misunderstood. When people see you online all day, it’s easy for them to think you’re posting selfies or having a long old chat with friends. But this is far from the truth. The reality is, managing one, let alone multiple accounts for clients is tough stuff. And a role that
From the Lush ‘Anti-Spy Cops’ campaign which resulted in a #FlushLush social media crisis. To the forced removal of a United Airlines passenger that caused a scandal across the web. It’s clear that online backlash can and does happen. The internet is incredibly unforgiving and while the examples just mentioned are particularly extreme cases of
Are you listening to what people are saying about your brand? Sure you post on social media and read your comments and replies but what about everywhere else? Do you pay attention to what people say about you on the internet? Googling your company name is a good start but will you remember to do
Love is in the air and Valentine’s Day is the perfect time to get hearts racing. Consumers in the US are predicted to spend a whopping $30 billion on romantic treats this year with the UK splashing out £1.4 billion on their nearest and dearest! #ValentinesDay – How to do Valentine’s Social Media. Technology is playing
As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant
As director of leading content marketing agency Contentworks, we need the best tools for content and social media management. Technology today not only nurtures our creativity and keeps us organised but it also ensures our marketing is always on point. So, with this in mind, here are 10 tools our content marketing agency can’t live
Article originally published at Agorapulse, leaders in social media management software. In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic,
There are over 3 billion active social media users across the globe! That’s equivalent to over 8333 football stadiums filled to capacity and way more people than you could ever squeeze into your average high storeshop (obviously). The point is; social media marketing has huge potential. Gargantuan potential, in fact – but it must be
Article published at AgoraPulse– leaders in social media management software. For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever
