I’m a social media butterfly, fluttering between all the coolest platforms from Instagram and Twitter to Facebook and Medium. I follow the big wigs of finance, keep up with the latest news and create social strategies for clients too. I’m also a 90’s girl so I’m old enough to remember when there was no social
Instagram’s on fire! A fun platform with a host of useful tools it’s proving popular with everyone from high-profile influencers and celebrities to the world’s biggest brands. If you are keen on growing your tech or finance brand you should certainly try Instagram marketing. So, Why Market On Instagram in 2019? #1 The sheer power
LinkedIn reactions have landed. LinkedIn managers indicated that they took time developing these icons because they wanted to learn what users want. The new icons are the ones deemed to be most valuable to the types of conversations LinkedIn members have. Three years after Facebook launched an expanded set of reactions, LinkedIn finally has its
If you think expo season is all about drinking iced coffee drinks, pocketing numerous free pens and sampling sweet treats, you’d be completely right. But you should also do some work too. A lot of work, in fact, if you want to bring home the bacon. Having shelled out on tickets, entry, travel and a
Can I afford influencer marketing? That’s a question often asked by our clients. Influencer marketing is becoming an increasingly popular way to spread brand awareness but can you afford it? If, like many brands, you’ve already trashed the idea labelling it ‘too expensive’, think again. Influencer marketing works well in all sectors. As Director of
Social media management is largely misunderstood. When people see you online all day, it’s easy for them to think you’re posting selfies or having a long old chat with friends. But this is far from the truth. The reality is, managing one, let alone multiple accounts for clients is tough stuff. And a role that
From the Lush ‘Anti-Spy Cops’ campaign which resulted in a #FlushLush social media crisis. To the forced removal of a United Airlines passenger that caused a scandal across the web. It’s clear that online backlash can and does happen. The internet is incredibly unforgiving and while the examples just mentioned are particularly extreme cases of
Are you listening to what people are saying about your brand? Sure you post on social media and read your comments and replies but what about everywhere else? Do you pay attention to what people say about you on the internet? Googling your company name is a good start but will you remember to do
Love is in the air and Valentine’s Day is the perfect time to get hearts racing. Consumers in the US are predicted to spend a whopping $30 billion on romantic treats this year with the UK splashing out £1.4 billion on their nearest and dearest! #ValentinesDay – How to do Valentine’s Social Media. Technology is playing
As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant
